Numerous philosophers have hypothesized time to be a more valuable currency than money. However, none has ever equated both. With IKEA’s recent campaign called Buy With Your Time, a furniture brand has done what the philosophers failed to do. The campaign, conceptualised by Ogilvy United Arab Emirates, was created in a bid to reward customers for travelling to IKEA stores that are typically located on the outskirts of cities. The location of the newly opened second store in Dubai further cemented the logic behind the campaign. Customers were allowed to purchase real store items using the travel time disclosed by their Google Maps Timelines. The campaign received ample traction ever since its inception and exemplified how initiatives aimed at customer welfare can double up as exemplary marketing one-offs. We are confident that this campaign’s resultant benefit to IKEA’s brand image will reflect in future sales. Credits AGENCY: MEMAC Ogilvy Dubai Campaign: Buy With Your Time Brand: IKEA CCO: Juggi Ramakrishnan Group CD: Youssef Gadallah Creative Team: Nicolás López and Fernando Montero Client Team Leader: Hadi Ballout Head of Production: Amin Soltani Junior Producer: Ann Vaas Account Director: Preeti Hothi Account Manager: Alaa Nour Creative Director: Karim Sherif PR TEAM: Saad Abu Touq, Saintana Saad Production House: Goldmine Films Executive Producer: Madhup Agarwal Director of Photography: Miraj Mohamed Producer: Shaharbano Zaidi Production Assistant: Sara Abdullah / Armela Atun / Mahesh Pottavathini Administration & Accounts: Dona Vaas CLIENT: IKEA Al Futtaim GM Marketing, Communication & Interior Design: Carla Klumpenaar Regional Communication Manager: Amer Yaghi Regional Digital Marketing Specialist: Noha Gheith PR and Communications Specialist: Benita Chowdhury Tags: Outdoor Campaign, IKEA Ads, Best Ogilvy Ads (adsbygoogle = window.adsbygoogle || ).push({}); Read the full article