#iedo

IDEO’s human-centered design thinking is a systematic methodology used to help create new products and services. The best part: The company is open about how it works and how to adopt it. Professor Ryan Buell explores this process through the example of Cineplanet, a leading movie cinema chain in Peru. The company hired IDEO to help them determine how to better align their operating model with the needs of its customers. This case study may change the way you think about thinking.