Child Care: Onto The Ideas!
By Rachael Wussow, Micaela Hellman-Tincher + Donna Chan
As with any complex social issue, solving the child care crisis in the Bay Area doesn't hinge on any one factor alone. As we move into prototyping our ideas, we wanted to account for four areas that, when examined and addressed all together, begin to untangle the issue. These are supply, cost, access and quality.
Without an adequate supply of spots in child care, there simply is not enough care for all those who need it. However, even with enough spots, if each costs too much, low-income families either cannot obtain care (which may result in jeopardized employment or education for parents and siblings), or drain their budgets in doing so. A large supply of affordable slots is similarly futile if slots are hard to access (if common hours of care do not match the hours that a working parent needs, for example; or if parents are unaware that child care subsidies exist to help cover costs). Finally, as child care is essentially every infantās first educational experience, child care spots must be of high quality.
Ā Ā Thus, for every child care solution we seek, we aim to address not only these four issues but to also develop ideas that are based around the insights we gathered from the many parents, providers and child care domain experts we have interviewed. Hereās a quick peek into some of the ideas we are developing.
Idea No. 1: Make A Space
For the thousands of kids waiting for subsidized access to child care, which can cost an average of $9,492 per year in San Francisco, we are looking to develop alternative funding streams to help kids get scholarships for these spots. Why wait until college to award kids funds that set them up for academic and social success?
From Kickstarter to Kiva, we see how effective multiple, small-scale donors can be. Why not use this model to help child care providers raise money to partially cover the cost of a child in their care?
Here are a few slides from the storyboard we are developing for this model. These slides follow Sandy, an innovative child care provider, who is asking all the parents in her child care to contribute an extra $50 per month in order to provide a 50% scholarship for a child in need from their community.
Idea No. 2: Child Care to the People
For parents with non-traditional work schedules for whom 9-5 child care options do not fit their needs, we are looking into low-cost alternatives to replace the expensive and inconsistent babysitters they are often forced to rely on. By exploring the intersection of underutilized public buildings and co-op models, we are considering possibilities where we can help these parents get reliable, enriching and affordable child care options in their community.
Hereās a sneak peak of this model:
Idea No. 3: KidConnect
Weāve heard over and over again about parents who missed out on subsidy opportunities because they didnāt know about them, or who had to make hard last-minute decisions because they didnāt plan for child care early enough. We are working on an idea to help parents get connected to information about child care options soon into their pregnancy so that, by the time their baby comes, they have a plan for their childās first educational experience and are connected to all the options to pay for it.Ā
Here are some of the parts of the KidConnect journey:
Weāre taking these initial ideas back to the community to gauge desirability among users, dig into the specifics of feasibility, funding viability and how to measure impact. Weād love your thoughts. If you want to join the discussion, please reach out to us at [email protected].
Together we can build something that will move the needle in the pursuit of affordable, accessible, and quality child care in the Bay Area.










