Idea Index: Graphic Effects and Typographic Treatments by Jim Krause
Sit! Stay! Be Creative!
It's tough to be creative on command. And with deadlines looming, you can't wait for inspiration to strike. That's where Idea Index comes in. Don't let the small size fool you. Inside you'll discover thousands of big ideas for graphic effects and type treatments— via hundreds of prompts designed to stimulate creativity.
The cool thing about the Idea Index is applying this encyclopedia of effects and techniques in other art forms.Â
Stuck on a creative project? Whip open the Idea Index at random and choose an effect. For example:
How can you use "Contrast In Weight" effect to make a sound mix more unique? Thin out the snare with EQ and beef up the bass drum? How about a little room ambience to give that flat synth part a little more presence?
How about using the "Graffiti" effect in your writing? Is there a bit of graffiti that influences the actions or thoughts of one of your characters?
Under the effect "Ornament", author Jim Krause suggests "Surprise the viewer with an ornate presentation of a common subject." How could you apply this to that documentary film you're working on?
Idea Index lists over 300 graphic effects and techniques with a page of prompts and at least 3 visuals per effect.
But think of it in a new way: Idea Index isn't just for graphics anymore!
