#hyper-personalisation

Hyper-personalisation is the provision of more relevant products and services to end-users, using data and technology. At the forefront of the approach is artificial intelligence (AI), which takes data from several sources, often disparate, and builds comprehensive profiles to make decisions accurately. 

We have been providing highly specialized, international private and corporate banking services to wealthy individuals, families and businesses for more than half a century in The Bahamas. Our private bankers help clients manage, enhance and protect their clients’ wealth by providing advice and services that are customized to their investment profiles and financial objectives.

The use of personalisation in digital environments creates a problem for more traditional industries operating on legacy systems and infrastructures. Financial services is one sector that has quickly adapted to the new way of doing things, which is, ensuring customers have the experiences they desire.

The 21st-century consumer wants the brands they associate with to treat them as a unique individual. The growing digital ecosystem is creating a wealth of competition, with businesses pushing to find new ways to attract customers. If the success of Amazon, Facebook, or Netflix is anything to go by, those who succeed are providing the best personal services.

In the context of financial services, firms now have access to customer information previously unknown or unavailable. For example, with transactional history,social media use.

Nike Sportwear & Hipstamatic Partner to deliver extra options for Hipstamatic users

I'm a huge fan of Instagram and Hipstamatic and find them both more engaging than facebook - finding it easy to spend ages on both platforms, discovering content as well as creating and posting my own. Tumblr, Pinterest, Instagram, Hipstamatic - they're all riding the wave of hyper-personalisation which is set to be huge in 2012.

Smart brands are not only aware of hyper personalisation but are getting in on the act. Not surprisingly, Nike - who saw the trend for hyper personalisation yonks ago with NikeID - are there already. Nike’s partnership with Hipstamatic, an app that makes pics you take on your iPhone look ‘old’ but great, is just the sort of partnership that stands out.

Nike & Hipstamatic recently created two new B+W films, a lens and a camera case (available as a FreePak download to all hipstamatic app users) and re-released the pack again last month.  Both films are fab and really add value to the experience. Hats off to Nike for an exciting brand integration that really delivers something of value to users.