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Names Of The Week (5) - brewery uses Maori word for pubic hair as the name for its new beer

The marketeers of Hell’s Basement, a brewery in Canada, were scratching their collective heads t find a snappy name for a new beer they were about to launch. As it was supposed to be a light beer, some genius thought that they should call it a feather. Light as a feather, geddit?

As a name feather is a bit naff so to give the product some extra zing, they surfed the internet and came up with…