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BPP Course work Cover Sheet
Please use the table below as your cover sheet for the 1st page of the submission.The sheet should be before the cover/title page of your submission.
Programme Module name Student Reference Number(SRN) Report/Assignment Title
Date of Submission
(Please attach the confirmation of any extension received)
Declaration of Original Work:
I hereby declare that I have read and understood BPP’s regulations on plagiarism and that this is my original work,and that I have researched,undertaken,completed and submitted in accordance with the requirements of BPP School of Business.
I declare that where I have used any AI tools, it was for the following reasons (highlight as appropriate):
To review a draft
To correct language errors
Other (please describe)
I have copied & retained for BPP University’s reference, all AI prompts used in the creation of AI content and all AI-generated responses in support of my assignment and attached relevant evidence in the appendices.
I understand that I may be required to participate in a viva voce, where I will be questioned on any aspect of my assignment, including key concepts, theories, examples used, & any sources included.
The word count,excluding content stable,bibliography and appendices,is words.
Student Reference Number: Date:
Programme : MSc Management
Module: Principles of Management
Course work Assessment Brief
CW3 Cohort
Submission mode :Turn it in online access
1.General Assessment Guidance
Your summative assessment for this module is made up of this individual course work
submission which accounts for 100% of the marks.
Please note late submissions will not be marked.
You are required to submit all elements of your assessment via Turn it in online access. Only submissions made via the specified mode will be accepted and hard copies or any other digital form of submissions (like via email or pen drive etc.) will not be accepted.
For course work,the submission word limit is 5,000 words.You must comply with the word count guidelines. You may submit LESS than 5,000 words but not more. Word Count guidelines can be found on your programme home page and the coursework submission page.
Do not put your name or contact details anywhere on your submission. You should only put your student registration number(SRN) which will ensurey our submission is recognised in the marking process.
A total of 100 marks are available for this module assessment, and you are required to achieve minimum 50%to pass this module.
You are required to use only Harvard Referencing Systeminy our submission. Any content which is already published by other author(s) and is not referenced will be considered as a case of plagiarism.
YoucanfindfurtherinformationonHarvardReferencingintheonlinelibraryontheHub.Youcan use the following link to access this information: https://bpp.libguides.com/home/business
BPPUniversityhasastrictpolicyregardingauthenticityofassessments.In proven instances of plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to read the rules and regulations regarding plagiarism and collusion in the GARs and UPPs which are available on the HUB in the Help and Support section under Documents and Forms.
Use of AI in assessments is only allowed for the purposes of reviewing a draft, correctinglanguageerrorsorifspecifiedinthesummativeassessmentbrief.IfyouhaveusedAIforanyof these purposes, you should indicate this on the Assignment Cover sheet. For more information regarding acceptable and unacceptable use of AI, please enrol onto the Generative AI Foundations course on the HUB.
YoushouldincludeacompletedcopyoftheAssignmentCoversheet.Anysubmission without this completed Assignment Cover sheet may be considered invalid and not marked.
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Assessment Brief
This module is assessed through one graded element worth 100%. You must achieve at least 50%to pass the module. For this assignment you will produce a 5000-word management report on Ryanair including a skills development plan and a reflective statement, in an academic style.
By completing this assessment, you will achieve the following learning out comes(LOs):
LO1–Applyknowledgeandunderstandingofthekeymanagementtheoriesandconcepts/practices to contemporary organisations.
LO2–Criticallyanalyseandhighlightthekeyprinciplesandfunctionsofmanagementincluding planning, organising, leading and controlling.
LO3–Evaluate the dynamics of global business environment, and the need for effective management as a value adding universal activity at global, national and local levels.
LO4–Criticallyreflectontheirownmanagementcompetenciestodesignaskillsdevelopmentplan, which is aimed at their future career aims and objectives.
Assessment Scenario
Acting as a business consultant, you are required to analyse the management functions and practices and write a business report for the senior management team of Ryanair. You must utilise the techniques and concepts you have covered in the module.You must also provide a skills development plan and reflective statement.
Ryanair–anultralow-costairline
In 2023, Ryanair (based in Dublin) reported that it had carried over 168 million passengers in the year ending 31 March 2023 (FY 22–23), 74 per cent more than last year. Revenue had more than doubled (up 124 per cent) and profit after tax was 1,430 million euros, against a loss of 355 million eurosin FY21–22. It expect stocarry 185 million passengers in FY23–24.Costs,excluding fuel,of31 euros per passenger, were now back to the pre-Covid level and lower than all competitors. Its load factor — the proportion of seats filled on its flights — rose to 93 per cent from 82 per cent the year before.
In FY 22–23, they opened five new bases and 300 new routes. Management plans to continue gaining market share from rivalsin Western Europe,as well asstimulating demand in Central and Eastern Europe.
Aviation is a major source of carbon emissions, so Ryanair management invests heavily in fuel- efficient aircraft. During FY21–22, they introduced 73B737‘ Game changer’aircraft,which deliver ‘4% more seats per flight yet burn 16% less fuel’.1 They are also investing in the production of sustainable aviation fuel (SAF) and hope to power 12.5 per cent of flights using SAF by 2030.
Tony Ryan (1936–2007), the son of a train driver, left school at 14 to work in a sugar factory and in 1954 joined Aer Lingus, the state-owned Irish airline, to work as a baggage handler. By 1970, he over saw the air craft leasing division, lending Aer Lingus air craft and crews to other airlines. This gave him the idea of creating his own aircraft leasing company, which he did without delay.
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In 1985, he founded Ryan air, with a single aircraft flying between Ireland and the UK, to compete with his former employer. The Gulf War in 1990 discouraged air travel and caused financial problems for Ryan air. Rather than close it, Ryan and his seni or managers (including Michael O’Leary,now Chief Executive) decided it would be a‘ no-frills’operator,discarding the conventional features of air travel such as free food, drink, newspapers and allocated seats. Staff (including pilots, ground staff and cabin crews) would serve customers who wanted a functional and efficient service, not luxury.
In 1997, changes in European Union regulations enabled new airlines to enter markets previously dominated by national carriers such as Air France and British Airways. Ryan air quickly opened new routes between Dublin and continental Europe, and between European cities: although based in Ireland, 80 percent of routes are between air ports in other countries. Tony Ryan also turned Ryan air into a public company by selling shares to investors.
In May the company issued a statement of the results for 2022–23.
This case study and more information can be found in the core text book on the following reference:
RYAN AIR: Boddy, D., (2024) Management: An Introduction, 9th Edition, Page 12. Available at: https://online.vitalsource.com/reader/books/9781292727974/epubcfi/6/20[%3Bvnd.vst.idref%3Durn_pearson_manifest_9df8d20b-4028-4bbd-ba8a-ee7e8d7fd6ec]!/4
Ryan air corporate website : https://corporate.ryanair.com/
It is recommended that you should carry out a substantial a mount of independent and individual research to strengthen your understanding of the business context and the preferred style of management.
Assessment Tasks
You are to critically analyse and evaluate the current management practices at RYAN AIR. You must recommend changes based on your evaluation that RYAN AIR must implement to improve its success.
Task 1–Key Management Theories, Concepts and Practices(LO1)
For RYAN AIR discuss how management theories, concepts and practices are currently adding value. Explain, with evidence, what these management practices have contributed to the success of the RYAN AIR brand.
Support your arguments with reference to appropriate academic literature, case study materials and your independent research.
Task 2– Management as a value adding universal activity (LO3)
Evaluate the dynamics of the global business environment. Discuss how the management at RYAN AIR have adapted their strategies and methods, at global, national and local levels adding value to the subsidiary.
Support your arguments with reference to appropriate academic literature, case study materials and your independent research.
Task 3–Key Principles and Functions of Management (LO2)
Critically analyse the management approach taken by the management at RYAN AIR to address the key challenges. Highlight the key principles and functions of management (planning, organising , leading and controlling), with supporting evidence.
Support your arguments with reference to appropriate academic literature, case study material sand your independent research.
Task 4–Critical Reflection and Skills Development Plan (LO4)
For this task, you are required to produce a Skills Development Plan (700 words) plus a 500-word Reflective Statement. You are required to reflect on your own management competencies, inline with your career goals.
Support your arguments with reference to appropriate academic literature, and your independent research.
Assessment Guidelines
Introduction:
Introduce RYAN AIR and explain the context of your management report.
Briefly discuss the current issues at RYAN AIR.
Task 1–Key Management Theories, Concepts and Practices (LO1)
Explain how management is contributing to adding value.
DiscussthefourphilosophiesoftheCompetingValuesFrameworkandidentifyONEother relevant management theory that is driving the management approach at RYAN AIR.
The relevant management theory must be appropriate to your answer. You may choose to consider the following theories: Scientific Management Theory, Bureaucratic Theory, Administrative Theory, Contingency Theory, TQM Theory etc.NOTE: This list is not exhaustive,and you should choose the most appropriate theory in your answer –DO NOT attempt to apply all theories.
Task 2–Management as a value adding universal activity (LO3)
Consider applying the LoNG-PEST framework, or Porter’s 5 forces to evaluate what RYAN AIR should do differently at global, national and local levels.
Base do the above analysis, identify and evaluate one global factor which can create opportunities and one which can pose threats to RYAN AIR.
Refer to specific details of where the management of RYAN AIR can add value.
Task 3–The key principles and functions of management (LO2)
Keeping in view the current/expected environmental changes from your findings in Task 2, identifyandcriticallyanalyseoneinternalchallengefacedbythemanagementofRYANAIR.
Highlightthekeyprinciplesandfunctionsofmanagementincludingplanning, organising, leading and controlling, which can be applied by management to address this challenge.
In your answer,you should justify your choice of one internal challenge with reference to the appropriate application of an academic models (for example: Value Chain analysis or VRIO, Mendelow’s matrix etc.).
Task 4–Critical Reflection and Skills Development Plan (LO4)
Complete your Personal SWOT below:
My StrengthsMy WeaknessesOpportunities (what can I improve?)
Risks(what stands in the way of my
improvement?)
1. 2. 3.
8
Complete the following Skills Development Plan, aimed at addressing your future career aims and objectives:
Skills Development PlanMy career aims/objectives (use your personal SWOT to identify these)
Identification of the required skills/competencies (what skills do I need to develop to
achieve this career goal?)
What support and resources do I need?
(This can include digital resources,
mentor support, etc.)
How will this be achieved and how will I measure success?When will this be achieved? Target date for review.1. 2. 3.
Provide a 500-word Reflective Statement on what you have learned of your own management competencies during this Module.
This Reflective Statement should be written in the first person.
Apply an appropriate personal reflection model such as Borton, Kolb’s Cycle, Maslow’s or GROW model.
Focus your answer on the areas of key professional skills, including self- management, problem-solving and decision-making.
Your personal reflection should be based on your Personal SWOT and Skills Development Plan.
Conclusion
Provide a conclusion that summarises your recommended changes that the RYAN AIR Subsidiary should implement to improve its success.
Report Structure
Your report structure should include the following sections:
Cover page (BPP University Administration Cover Sheet)
Table of Contents
List of Abbreviations (ifa ppropriate)
Introduction (100)
Task 1 (1200)
Task 2 (1200)
Task 3 (1200)
9
Task 4 (1200)
Conclusion (100)
References
Appendices (if required)
Word count: 5000 words
Word count — only applies to the main body (shown in bold);i.e.,cover page, table of contents, list of abbreviations, references, and appendix are not part of the 5000 words.
If you have any further questions about this assessment, please contact the module leader or your tutor.
Academic Skills, Structure and References
Work demonstrates intellectual originality,integrity,coherence,creativity and imagination.
Professional academic standards are followed consistently.
Structure is in line with the given instructions.
Tasks 1, 2 and 3 must be written in 3rd person,using an academic style.
Task 4 must be written in the first person.
Give a professional appearance with consistent formatting.
Spellings and grammar are correct.
Each page has page number in the Footer.
Any tables or figures are correctly labelled.
Tables and figures do not cross boundaries,unless necessary
Properly cite your sources in the text and in the list of references
Use Harvard style for referencing and in text citations (see referencing guides and https://bpp.libguides.com/c.php?g=699362&p=5022940)
Tip for Mapping the Assessment towards Module Topics and Module Learning Outcomes(LOs)
Assessment TaskModule Topic
Suggested
word count
Module LOs
Task 1 — Key Management Theories,Concepts and Practices
Topic 1: Management Theories and Practices
Topic 2: Organisational Environment and Stakeholder Management
Topic 6: Leading and Motivating the key Stakeholders
Topic 8: Importance of Finance for Managers
1200LO1: Apply knowledge and understanding of the key management theories and concepts/practices to contemporary organisations.Task 2 — Key Principles and Functions of Management
Topic 4: Planning and Decision Making
Topic 5: Organising and HR Management
Topic 6: Leading and Motivating the key Stakeholders
Topic 7: Controlling and Managing Operations
1200LO3: Critically analyse and highlight the key principles and functions of management including planning, organising, leading and controlling.Task 3. Management as a value adding universal activity at global, national and local levels
Topic 3: Managing Organisations in the Global Context.
Topic 7: Controlling and Managing Operations
Topic 8: Importance of Finance for Managers
1200LO2: Evaluate the dynamics of global business environment, and the need for effective management as a value adding universal activity at global, national and local levels.Task 4: Critical Reflection and Skills Development Plan
Each Topic contains an opportunity for you to reflect on your personal strengths and weaknesses as they relate to the topic material.
Personal SWOT(300)
Skills development(400)
Reflective statement(500)
1200LO4: Critically reflect on their own management competencies to design a skills development plan, which is aimed at their future career aims and objectives.
Presentation and Structure
Introduction Conclusion
See Marking Guide in Section 3
100
100
Total 5,000
The above table is an indicative word count for the planning of each section of the report.You must ensure that the final report is not over the 5,000 words as indicated in the guidance.
1.Marking Guide
The assignment is marked out of 100 and counts towards 100% of your module mark. The following table shows the tasks, marks and marking rubric:
Criterion 0–39%40–49%50–59%60–69%70–79%80–100% Fail Marginal Fail Pass Merit Distinction High Distinction LO1–Apply Inadequate,weakLimited explanationSatisfactoryGood explanation ofExcellentOutstandingknowledgeor no explanationof Key Managementexplanation of KeyKey Managementexplanation,explanation andandof KeyTheories,ConceptsManagementTheories,Conceptsshow casing in-depthcomprehensiveunderstandingManagementand Practices.Theories,Conceptsand Practices.understanding andunderstandingof the keyTheories,ConceptsThe discussion hasand Practices.The discussion isknowledge into Keyand knowledge ofmanagementand Practices.limited evidenceThe discussion haswell-supported byManagementKey Managementtheories andThe discussion isfrom academicsatisfactory evidenceevidence fromTheories,ConceptsTheories,concepts/pracweak and lacksliterature to supportfrom academicacademic literature.and Practices.Concepts andtices toevidence fromthe arguments orliterature to supportThe analysisThe discussion isPractices,contemporaryacademic literatureclaims made. Thethe arguments ordemonstrates a goodstrong with well‐displayingorganisationsto support theuse of sources mightclaims made.understanding of thestructuredexceptional arguments orbe in consistent,andThe analysistopic and effectivelyarguments that isinsight and depth. claims made.the re may be gaps in demostrates a basicintegrates relevantconvincing and well‐Answer goes In adequate or noproviding relevantunderstanding of thecitations andsupported by a widebeyond the use of sources,andcitations ortopic andreferencesrange of sourcesboundaries of the re may be gapsreferences.incorporatesthroughout.Theand/or evidence.existing in providing relevant citations tosources use dareExplores theknowledge. relevant citations support argumentsvaried andboundaries ofOutstanding or references.
and claims. The
sources use dare
demonstrate a
breadth of
existing knowledge.
Evidence of
evidence of
original,
appropriate andresearch.extensive readingindependent and contribute to the and use ofcritical thought. over all credibility of sources/ material inEvidence of the report. support of the work.extensive reading and perfect use of
sources/material in support of the work that provides a report worthy of
publication.
L03–Evaluate the dynamics of global business environment, and the need for effective management as a value adding universal activity at global, national and local levels.
Weak or no evaluation of Management as a value adding universal activity at global,national and local levels.
Student has made no or wrong attempt to use the theories,literature or examples and unable to apply them to the case study.
Limited evaluation of Management as a value adding universal activity at global, national and local levels.
Student has made limited attempt to use the theories, literature or examples and applied them to the case study.
Satisfactory evaluation of Management as a value adding universal activity at global,national and local levels.
Student has made satisfactory attempt to use the theories, literature or examples and applied them to the case study.
Good evaluation of Management as a value adding universal activity at global,national and local levels.
Student has made good attempt to use the theories, literature or examples and applied them to the case study.
Excellent evaluation of Management as a value adding universal activity at global, national and local levels.
Student has made excellent attempt to use the theories, literature or examples and applied them to the case study. The discussion is well supported by evidence from academic literature.
Outstanding evaluation of Management as a value adding universal activity at global,national and local levels.
Student has made outstanding attempt to use the theories, literature or examples and applied them to the case study.
The discussion is exceptionally
well-supported by evidence from academic literature.
The sources used are varied and
demonstrate
breadth of research and provides a report worthy of publication.L02–Critically analyse and highlight the key principles and functions of management including planning, organising, leading and controlling
Inadequate or weak critical analysis of the Key Principles and Functions of Management.
Inadequate or weak application of Key Principles and Functions of Management
to address the challenges identified.
Limited critical analysis of the Key Principles and Functions of Management.
Limited application of Key Principles and Functions of Management to address the challenges identified.
Satisfactory critical analysis of the Key Principles and Functions of Management.
Satisfactory application of Key Principles and Functions of Management to address the challenges identified.
Good critical analysis of the Key Principles and Functions of Management.
Good application of Key Principles and Functions of Management to address the challenges identified.
Excellent level of critical analysis and good identification of the Key Principles and Functions of Management.
Excellent analysis and application of Key Principles and Functions of Management to address the challenges identified.
Outstanding level of critical analysis and correct identification of the Key Principles and Functions of Management.
Outstanding application of Key Principles and Functions of Management to address the challenges identified providing are port worthy of publication.
L04–Critically reflect on their own management competencies to design a
skills
Inadequate or no Personal SWOT, Skills Development Plan and Reflective Statement.Limited evidence of Personal SWOT, Skills Development Plan and Reflective Statement.Satisfactory evidence of Personal SWOT, Skills Development Plan and Reflective Statement.Good evidence of Personal SWOT, Skills Development Plan and Reflective Statement.
Excellent evidence of Personal SWOT, Skills Development Plan and Reflective Statement.
Student has made an
excellent attempt
Outstanding evidence of Personal SWOT, Skills Development Plan and
development plan, which is aimed at their future career aims and objectives Student has made no or wrong attempt towards their own critical reflection.Student has made a limited attempt towards their own critical reflection.Student has made a satisfactory attempt towards their own critical reflection.Student has made a good attempt towards their own critical reflection.towards their own critical reflection.
Reflective Statement.
Student has made an outstanding attempt towards their own critical
reflection.
Academic skills Inadequate or weak academic/intellectual skills with few difficulties.Largely original work with some evidence of reflection and critique. Structure and accuracy in expression beginning to emerge.
Limited academic/ intellectual skills. Some original work with personal reflection and broad evidence-based critique. Solid structure and accuracy in expression.
Practical/professional skills evident.
Satisfactory academic/ intellectual skills. Wholly original work with good reflection and solid, well-reasoned judgements forming from evidence-based critique. Consistent structure and accuracy in expression.
Practical/ professional skills established.
Good academic/intellectual skills.Demonstrates intellectual originality and imagination Excellent academic/intellectual skills. Demonstrates intellectual originality, integrity, coherence and imagination.
Outstanding academic/intellectual skills.
Demonstrates intellectual originality, integrity, coherence, creativity and imagination working consistently in the higher cognitive domains to a
professional standard.
Structure and ReferencesThe submission does not contain an introduction and conclusion.No references or weak use of Harvard referencing
A basic introduction and conclusion are provided.
Limited appropriate use of Harvard referencing method
with minor errors.
Satisfactory introduction and conclusion .Satisfact ory use of Harvard referencing method with full and appropriateGood overview of the chosen organisation and clear statement of what it does and the markets in which it operates.Excellent and detailed over view of the chosen organisation,what it does and the markets in which it operates. Strong Outstanding and detailed overview of the chosen organisation, what it does and the markets in which it operates.
method with errors or inconsistencies. Inadequate structure, expression, and lack of professionalism.Limited structure, expression with some degree of professional ismreferences. Satisfactory structure,expression with an appropriate level of professionalism.Good overall conclusion. Good with precise, full,and appropriate Harvard referencing method. Good writing skills adapted to suit all situations and audiences to a near-professional standard.
conclusion and recommendation. Excellent with precise, full and appropriate Harvard referencing method. Clearly structured layout and accurate expression.
Excellent structured layout and professional and accurate expression. Excellent communication skills adapted to suit all situations and audiences to a professional standard.
Strong conclusion and recommendation. Outstanding with precise, full, and appropriate Harvard referencing method. Well- structured and profound presentation layout with professional and accurate expression. Exten sive use of journals articles, industry magazines and latest research.
Outstanding structured lay out and professional and accurate expression.
Outstanding communication skills adapted to suit all situations
