PROHIBITION
In the aftermath of World War I, social customs and morals were relaxed by the giddy optimism brought on by the end of the war and the booming of the Stock Market.
While Prohibition was meant to eradicate the temptation of liquor, it had the unintended effect of turning many law-abiding citizens into criminals. By barring liquor from the masses, the government unwittingly made it more desirable, more fashionable, and something eager consumers had to get their hands on.
The rise of mass disobedience to prohibition laws took the amendment’s advocates by surprise. People who could afford the high price of smuggled liquor flocked to speakeasies and gin joints.
These establishments could be quite glamorous. Whereas Pre-Prohibition saloons had seldom welcomed women, the new world of nightclubs invited both the bob-haired “flapper” and her “sheik” to drink cocktails, smoke, and dance to jazz.
This was the place were women estimated with their clothing, the length, what was showed, what they accessorized and etc.









