#heather sneed

It's not unusual for folks with Internet marketing blogs to start rambling on under the assumption that everyone already knows what they're talking about.

It's not unusual for folks with Internet marketing blogs to start rambling on under the assumption that everyone already knows what they're talking about.

It's not unusual for folks with Internet marketing blogs to start rambling on under the assumption that everyone already knows what they're talking about.

Measuring article marketing success isn’t always the most clear-cut endeavor. Sure, you can take a look at your cost per lead -- factoring in the time and money spent on creation, submission and promotion of your articles -- and that will give you a rough estimate of how much money it took just to get the person’s contact information. You can also take a look at the profit per sale by subtracting how much you spent from how much you made, which will give you an idea of whether or not you at least broke even on the people who actually end up buying your product. But when you start to factor in things such as the lifetime value of a returning customer or the indirect benefits of branding your service and building a reputation for yourself, measuring your article marketing effectiveness suddenly gets quite murky. And indeed, it’s that very murkiness that ends up turning some would be Internet marketing profiteers away from the whole business. Is that a wise choice? Maybe, then again, maybe not. The scariness of not having a concrete number doesn’t have to turn you away from knowing true article marketing success. After all, you can’t underestimate the indirect benefits of potentially thousands of people having exposure to your material -- which is what happens when you provide content that is high quality, unique, and totally worthy of passing on. Branding your product is just as important as marketing it because increased brand awareness leads to increased credibility, memorability and authority in your field. The more credible and authoritative you are perceived, the more people will toot your horn for you and the more knowledge of your services grows exponentially. Thus, the power of article marketing is many-fold. It not only brings free, targeted traffic to your website, allowing you the opportunity to build lasting relationships with your prospects, but high quality content is also naturally viral, and spreads of its own accord. Therefore, the easiest way to ensure article marketing success and a high return on your investment is to invest ONLY in high quality, unique content that makes you stand out like the gleaming gem that you are. And of course, if you need a boost with your efforts, article marketing help is always just a few clicks away!

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Generating organic traffic is one of the simplest ways of giving your website a cost-effective boost – both in traffic coming through as well as in your search engine rankings. As such, the wise businessperson tackles the creation of their organic traffic strategies from a variety of different angles so as to best maximize their efforts. What are some of those angles, you ask? Well, you could start by writing up some informative articles that can be submitted to article directories, such as Ezine or Article Base. The use of articles is an interesting tactic, because you don’t actually do any direct selling of yourself or business. Instead, you build credibility and authority by presenting yourself as an expert in your field – a person to whom your potential customers can go to when they need information and advice – though of course, there is a place for you to fill in any relevant contact information so that they can do so. Another angle to generating a high volume of organic traffic is by using the variety of different Web 2.0 sites that are available. These sites provide you the opportunity to connect with large groups of people quickly, and again, present yourself as a valuable source of information and services. You do this by making your site media rich and interesting – keep a frequently updated blog, add a video or two of interest to your viewers, give people the opportunity to sign up to your RSS feed, you name it. The more diversity your site offers the better. And of course, you’ll want to have lots of links pointing to both your own websites as well as others that you admire. After all, the strength of your site depends on your ability to social network – and there’s nothing social about being narcissistic. These are only a few of the numerous ways to get the buzz about your business that is so crucial to Internet success started – but both of these methods are an excellent place to begin. The idea here is to get as much unique content pointing back to your site around the Web as possible, and of course, if you need help doing this, you know who to call!

Internet marketing articles are surely an integral part of any online marketing campaign’s success, but when it comes to what really grabs the search engine’s attention static content alone won’t cut it. In order to stand above the crowd in today’s online marketplace, you need to employ a variety of tactics. You’ll want to have rich media such as audio and video files both on your site and linking back to it. You’ll want to have a Web presence on as many social networking sites as fit your niche, and keep those sites updated regularly with new content that is valuable to your reader. You’ll want opt-ins for newsletters and RSS feeds as well as social bookmarking buttons which make it easy for readers to pass on information they find useful. You want backlinks pointing back to your main site spread all over the web, and you’ll want to promote the daylights out of everything you post. As if all these tasks weren’t enough, you’ll also want to ensure that everything you produce is high-quality material that truly represents your business in the way you’d like it to be perceived. It’s obvious why most people opt for outsourcing a good chunk of this work to professionals who know what they’re doing. A person could make themselves insane trying to do it all alone. Not to mention that those Internet marketers who partner with an outsourcing company committed to customized solutions and high quality material have a LOT more free time to focus on other aspects of their business. The best first step for anyone aspiring to online success is to map out your social marketing strategy so that you have a clear idea of how you’d like to make it grow before you start spending money doling out the tasks. Once you’ve got your ducks in a row, there’s nothing standing between you and online marketing success!

When I’m asked how to succeed in article marketing, "research your subject" is usually my patent answer. These days, research is more important than ever in writing effective articles. You can’t just charm your way through them. Since the death of keyword stuffing and the 8 percent rule as article marketing guidelines, research has come to the forefront of article marketing. You have to have a clear idea of what you’re writing about. Article marketing isn’t a direct sales tactic. You see, many article directories, such as ezine, will flat out turn down obvious marketing articles. What they’re looking for is informative content. This means you have to show knowledge on the subject matter. Besides that, you’re not going to really grab the attention of your would-be customers without appearing to be knowledgeable. If your article is just a bunch of fluff, they’re not going to follow the link in your resource box "to learn more." You haven’t given them enough of a taste of the subject matter to make them interested. On a more pragmatic level, you do, after all, have to have subject matter. If your articles are about paintball, but you’ve never even seen a paintball gun, how are you going to know what to say? There are only so many ways you can spin "Paintball is a game where people shoot each other with paint." Not only do you have to have subject matter, but you have to appear to be an expert in the subject. Search engines seem to now use a system of ranking content called "latent semantic indexing." What this ultimately means to the writer is that they have to use the terminology of the subject. Another way of saying it is that you use the keyword AND related keywords in your articles. Let’s say you’re writing about spyware. You will of course want to use the word spyware in your article. You will also want to use “malware,” "program," "antispyware," and other related words. In short, the more you research before you write your articles, the better your article will be.