Jul 22, 2021
Love the fresh new identity for Head East (an organisation that promote arts and culture to tourists in Norfolk, East of England).
They designed an ‘E’ logo, made up of three east facing arrows. These can be filled with imagery or words depending on the specific project – a nice simple and flexible visual tool/system that can be played around with. As seen in the social feed, the angled arrow shape can be used in different ways so the identity has a degree of freedom and playfulness whilst not feeling repetitive.
