#hashtracking

Por: Jessica Esculloa | Haydeki

Los hemos visto por todos lados, parece tan sencillo crearlos que con solo poner este símbolo: # antecediendo una o más palabras, ya tenemos una etiqueta o hashtag. Los hashtags se usan para categorizar temas, intereses, conversaciones y facilitar la búsqueda en medios digitales. Esta forma de “etiquetar” contenido digital, la usamos por ejemplo para difundir campañas, movimientos, detectar tendencias e incluso para expresar posturas. Más allá del uso,“abuso” y estrategia tras de las etiquetas o hashtags, nos preguntamos ¿cómo podemos saber qué tan efectivo es un hashtag y cómo saber si generan un impacto?

A continuación compartimos algunas razones de la importancia de medir y analizar hashtags y con qué herramienta puedes empezar a hacerlo.

¿Por qué necesitas analizar y medir hashtags?

- Para analizar reacciones y los efectos de tu contenido - Para medir el alcance y saber hasta dónde llegan tus mensajes - Para monitorear la conversación sobre un tema en específico

¿Cómo puedes medir un hashtag? Una herramienta para Instagram o Twitter.

Para facilitarte el proceso de evaluación te recomendamos la herramienta Hashtracking, misma que cuenta con un versión gratuita y te permite analizar Instagram o Twitter.

Considera que: no necesitas una cuenta para acceder a la herramienta pero si te pedirá acceso al perfil que administras en la red social que analices.  

La herramienta es fácil e intuitiva, en la página de inicio encontrarás la sección de “Explore”. Ingresa el #Hashtag de tu interés y selecciona, para este caso, el ícono de Instagram.

Hashtracking te generará automáticamente los siguientes indicadores de evaluación:

Activity I Actividad

Se refiere específicamente a los Me gusta, las publicaciones y los comentarios que ha provocado el #Hashtag analizado, brindando un panorama general.

Exposure I Exposición

En esta sección, conocerás el alcance (número de usuarios que vieron las publicaciones con el #Hashtag) y las impresiones (el número de veces que se muestra la publicación con el #Hashtag, podría ser que el mismo usuario la haya visto más de una vez).

Most influential I Top líderes de opinión

Los líderes de opinión que compartieron publicaciones al respecto y el número de seguidores que tienen en su cuenta.

Most Post I Lista de mayor número publicaciones por perfil

Las cuentas que hicieron el mayor número de publicaciones sobre el tema, agregando en cada una de ellas el #Hashtag analizado. Por último encontrarás la sección de transcript, donde podrás ver cada publicación a detalle dando clic en cada una de ellas. 

Una última consideración sobre las grandes cifras.

Explore the Social Media Frontier with Hashtracking @momfluential @tenminitt

Meet Ciaran Blumenfeld on Ten Minutes in Tinsel Town with Miz Meliz

Join Miz Meliz on Ten Minutes in Tinsel Town with Ciaran Blumenfeld on #10M http://t.co/Rv4D7xN9bI @momfluential  http://t.co/tAnjKpXldz

— Melissa Reyes (@TENMINITT) June 16, 2015 at 5 PM Pacific Time

Tinsel Town Tales

Ciaran (pronounced “share-in”) Blumenfeld adores taking photos and wishes she had more time to watch TV.

She…

New Post has been published on http://mizmeliz.com/her-voice-is-always-on-my-mind-listen-to-your-mother-ltymshow-ltym/

Her Voice is Always on My Mind "Listen to Your Mother" @LTYMshow #LTYM

Her voice is always on my mind.

Softly encouraging, pushing, nudging, lovingly.

Lovingly – now that I myself am a mother and I hear the love between the lines.

Her distinct voice often did not sound loving, as I recall. Yet, now that is all I hear.

The best thing about listening to your mother is knowing that she loves you.

My mother loved me. 

She would actually say the words…

“Listen to your mother.”

She also promised that I would hear her voice long after she was gone.

She came through on that promise. 

I hear her voice when I speak to my kids.

I hear her now.

“Listen to your mother” has many meanings to me.

Motherhood = Love.

Hear love in my voice.

Hear love in your heart.

Advice. Advise.

Encourage. Nudge.

Love.

~Melissa Reyes, 4/21/2015

LISTEN TO YOUR MOTHER: GIVING MOTHERS A MICROPHONE NATIONAL SHOW RETURNS TO ORANGE COUNTY

Local stories about motherhood join hundreds from across the country.

ORANGE COUNTY, Calif. – Listen To Your Mother, a celebration of motherhood that spans across 39 U.S. cities, triumphantly returns to Orange County for a second season on April 26 at 3:30 p.m. at the Ebell Club in Santa Ana. Address: 625 French St., Santa Ana, CA 92701

Orange County was selected as the featured Southern California stop of the national LTYM series for the second year in a row. A portion of the proceeds will benefit Wise Place, a woman’s shelter in Santa Ana. The performance will feature live readings by some of Southern California’s most talented writers and bloggers: Wendy Hassett, Robin Finn, Shannon Coleary, Jill Parkin, Lisbeth Coiman, Emily Altmann,Vicky Willenberg, Lexi Rohner, Sahag Guregian, Marcene Marcus, Nancy Van Iderstine, Danielle Wiltchik and Jennifer Chidester.

This is the perfect gift for Mother’s Day! Tickets can be purchased online at http://ltymorangecounty.brownpapertickets.com/ for twenty dollars.

LTYM ORANGE COUNTY is produced by four Orange County women:

CIARAN BLUMENFELD is a blogger and entrepreneur with over 160,000 followers on Twitter. She has received accolades for her social media prowess from Twitter, Babble and Working Mother. Ciaran has appeared multiple times as a guest on NPR and contributes regularly to OCFamily and the OC Register.

CHERYL ROSENBERG is a former sports journalist whose work appeared in major newspapers, including in the OC Register where she covered the Anaheim Angels, and in Sports Illustrated.

KATHERINE KOTKIN started her career in the world of international distribution for the entertainment industry. She has dedicated the past decade and a half to motherhood: volunteering, interpreting, writing, advocating, marketing, accounting, administration.

ANGELA SALDAÑA CAMACHO is a mother, Latina, Business Development Manager, Blogger. She also writes and collaborates for Momfluential.com. Angela has been featured in the OC Register.

Announcements and show details can be found on the Orange County Listen to Your Mother web page, www.listentoyourmothershow.com/ orangecounty . For full information on the national show, visit www.listentoyourmothershow.com .

When I met Carolyn West of This Talk Ain’t Cheap, the leader of So Cal Lady Bloggers, she listened to me. She listened to my stories, my dreams, my aspirations, and my questions – my many questions. One day, she told me about a show that she had recently seen called, Listen to Your Mother. I wasn’t ready at the time to pursue seeing the show or even thinking of writing for it, but I put a pin in the idea and stuck it on the “parking lot board” of my brain to come back to later.

That was years ago and so much has happened since then. I am now a seasoned blogger, I self-published a book of my own life stories, and I have a new video-podcast. I became a life coach and I am seeking speaking engagements. I am traveling, going to conferences, learning, and networking. I am building a community. I am combining what I know with who I know so I can create a firm foundation. On which, I plan to build a sustainable living. That is me, in a nutshell, as they say.

Flash forward to present time. I volunteered to work in a booth for a fellow blogger at the New Media Expo – NMX 2015 in Las Vegas last week. Ciaran Blumenfeld posted a request for help. I was friends with her on Facebook and in a few of the groups she is in, however I had not interacted with her before. She has a business called Hashtracking, which provides data tracking for hashtags from Instagram and Twitter. It is an invaluable service for bloggers and I was intrigued. I wanted to meet Ciaran and learn more about the analytics and use of hashtags.

I met Ciaran at the Hashtracking booth and started talking, getting to know each other a bit. She told me about the upcoming live performance in Orange County. Listen to Your Mother. (I knew of it, of course. I had a pin in it!) I love how the Universe works.

I will be at the show this Sunday. I am meeting my dear friend Carolyn West there. I can’t wait to hear the stories. I am in a good place now to open up and listen. Now, if I can just get my mother’s voice to quiet down a bit, and if I can stop talking for a bit, I can hear the wisdom and wit of other women and perhaps, their mothers!

If you would like to attend this Sunday’s show, I can give away two tickets. If you want them, just leave a comment and let me know. 

What does your mother say when you hear her voice?

Do you listen to your mother?

  We have an amazing cast and a fantastic show for you next week! Can’t wait to share @ltyms… http://t.co/6iSSfzApwv pic.twitter.com/CDlVETaMDG

Thx for the MT! RT @TBEXevents: Hashtracking Launches HashTracks: Shareable, Hashtag Infographics http://t.co/uApN9iLnRt

My team put together the information we had in Pearltrees, and we completed our Slideshare presentation. So the only thing left to do was to present it! We presented last Monday, and had fantastic results! At the highest point we reached over 75,000 followers and 313,000 impressions with our hashtracking information, which is quite a feat! It was amazing to see how everything came together for our presentation, and how interesting it was to connect with professionals in the field about social business. Thanks to all who had a part in this great presentation!