#guidetoseo

There are many important factors that can make or break a website, and search engine optimization is definitely one of them. If you are committed to launching a top-of-the-line online experience for your audience and customers, then you not only need to focus on amazing design and top-notch performance, but also need to create a website that Google and other relevant search engines will deem worthy of the first spot in the SERPs. After all, there’s no better way to build brand awareness and reputation in the competitive digital world than to consistently appear at the top of every relevant organic search. So, before you go ahead and launch your beautiful website, there are a few key SEO considerations you need to be aware of. Let’s go over the five SEO tips that will help you set up your first site, and ensure an amazing experience for your customers while getting on Google’s good side at the same time. 

Install Google Analytics and Do Some Research

Every business needs a reliable analytics tool that will provide marketers and business leaders with relevant industry and company insights, and provide actionable data to allow you to optimize your online presence to the exact liking of your target audience. Without an analytics tool like Google Analytics to tell you where the bulk of your traffic is coming from or what keywords you’re ranking for best, then you’re just shooting in the dark and are even likely to get penalized by Google in the process. The key here is to leverage your analytics tool to understand essential data like the exact keywords used in organic search and how your site is ranking for these keywords, the amount of traffic you’re getting organically as opposed to other sources on the web, or your site’s user experience and what you can improve. These are just the basic features, but in time you will learn to leverage the tool to completely optimize your site to Google’s liking. Recommended: 6 Marketing Data Tools that Go Beyond Google Analytics

Prep Your Content Well in Advance

The web runs of content nowadays, which is why you need to be dishing out quality content on a regular basis if you want your site to stay relevant in the competitive market, and even surpass the competition and reach the top spot in the search results. Now, beginners might think that Google only looks for relevant keywords, but in reality, there are many SEO factors that make a piece of online content worthy of the top spot.  Namely, you not only need to integrate relevant keywords into your content (site, blog, product descriptions, and everything in between), but you also need to make your content relevant, data-driven, engaging, and readable. What’s more, you need to prep a lot of content in advance, as you want to be able to publish new articles on a regular basis to keep readers engaged, and to feed the SEO machine. Be sure to research popular blog topics in your niche, and focus on providing a clear-cut solution to the problems and questions your customers have. Recommended: Goal-Oriented Content: How to Create Content for Links, Engagements, and Conversions

Choose Your Domain Wisely

Before you launch your site, you need to choose a domain. This is one of the most important decisions you will have to make, because not all domains were created equal, and not all will provide the same SEO benefits. For this reason, you need to choose a top-level domain such as a .me TLD using your company’s name to create a truly recognizable online identity that the customers will remember, and Google will rank in the same way as other top-level domains.  The reason why you might not want to go with a traditional TLD such as .com is that it’s probably already taken, and because there’s no need to break the bank trying to launch your site or to pay hefty renewal fees every year. Be sure to research top-level domains wisely, and choose the one that offers top-level security, drives SEO, and creates a personalized experience.

Prioritize Site Functionality and Design

You might feel ready to lift the curtain, but before you do, it’s important that you test your website for any performance issues, missing functionalities, or design mistakes that might confuse the search engines and your visitors. It’s important to make a lasting first impression, so be sure to check your site’s responsiveness and loading speed, assess the browsing experience (needs to be seamless and effortless), and don’t forget to simplify your site structure as much as possible and add a sitemap at the bottom to boot.  Recommended: 6 Web Design Updates for 2020

Optimize for Mobile Devices

Mobile is quickly becoming the predominant platform that the modern online audiences use to consume digital content, and even buy products and sign up for services. Not only is it important to optimize your site for handheld devices to provide a better experience for your customers, but using AMPs (Accelerated Mobile Pages) will also help you rank better and tell Google that your site will load properly on all screen sizes. In turn, this will make your site more relevant, and automatically propel you up the SEO ladder.

Wrapping up

2arr.com – Top Denver SEO Services Company – Top 8 Websites for Professional SEO – And How To Use Them

Today’s global landscape is largely controlled primarily by two recent innovations in technology: computers and the internet, both of which are tied together by the giant search engine Google. Google indexes the world’s information and organizes, displays and promotes the material to searches. Google created an entirely new industry: Search Engine Optimization or SEO. SEO is a series of practices with the specific goal of ranking higher on Google search engine results for terms such as “Best Gold Buyer in Denver” or “Best SEO company Denver, Colorado”. The benefits of a high rank on google include:

More targeted, highly motivated traffic to your website.

Increased online presence and social media website followers and potential clients.

Better quality employees, more effective reach with specials, more customers.

SEO is an art form in itself. SEO shares similar attributes to more traditional forms of marketing, such as television or newspaper, but the application of SEO is based on sound principles, requires a certain amount of creativity, and can bring success to any endeavor.

Professional SEO can run in the thousands of dollars for even a small campaign. The tools of professional SEO’s are at your finger tips as a small business owner or start up entrepreneur.

Here are the Top 8 websites used by professional SEO – and How to use them:

Moz.com Moz is a great website filled with weekly columns, SEO Forums, and tools for the professional SEO. Definitely a great place to start including Beginner’s guide to SEO. Even the advanced SEO can learn from each article posted on moz.com

Semrush.com SemRush has a host of tools to value any domain (yours or your competitors) organic SEO, what search terms each website is ranking for and the Cost Per Click (CPC) of any search term.

Alexa.com

Alexa shows the global ranking of any website based upon traffic. The lower the score means the more traffic a website has. Also contains a wealth of information about which search terms are bringing a website traffic, backlinks, and an overall ‘grade’ for the website (Paid subscription required)

Opensiteexplorer.org

OpenSiteExplorer is a tool from Moz.com which you can use to analyze any backlink for any website. This information is invaluable because you can

Learn about your backlinks, any websites pointing to your website

You can learn about competitor websites, who is linking to them, and possible backlinking opportunities for you!

You can analyze a number of websites in a competitive niche to determine how competitive that particular niche/keyword will be.

FiveBiz.com

An alternative to Fiverr, FiveBiz is a marketplace where sellers describe and promote services such as SEO, Graphic Design, Logo Design, and Content Creation. There are many ways to promote and advertise your website that will increase backlinks and google ranking. You can promote your business directly on FiveBiz!

PRLog.org

PRLog.org is a press release service that syndicates content to thousands of websites. You can submit a press release on your website that will be seen by hundreds of people in the SEO industry. A great way to increase backlinks and gain traffic.

WarriorForum.com WarriorForum has thousands of articles, forum posts, guides and E-books about SEO. A treasure trove of information, this website alone is enough for any professional SEO. Includes SEO services such as article writing, content creation, press release submission service and hundreds of different E-Books.

ViperChill.com Glenn & Diggy are two incredible SEO Professionals and they share their thoughts on this Blog. Always a consistent challenge to what’s being currently performed by most professional SEO, definitely a blog worth the subscription.