#gucci fall

Gucci Pre-Fall 2018 Campaign

~Occupying a university campus, the students portrayed in the new campaign unite in a gesture of optimism, idealism and passion – mirroring the events of May 1968 in Paris where students marched on the Sorbonne University. A romantic rebellion at heart, the young dreamers quote verse by bohemian symbolist poet Rimbaud and come together under the banner of liberté, égalité and sexualité.