#growhacking

Big number != buy items

An allocation of RM2.7 billion over next three years to build 1,000 new telecommunications towers and lay down undersea cables to increase the coverage of high-speed broadband

The Malaysian e-commerce scene is likely to get more excited the next 2-3 years given the recent government announcement of the RM1.5 billion investment in rural village

Right product at the right time, right price, right size and right marginEverything is marketing

No marketing, no sale, no operation

Online channel has better conversion rate

Campaign must be track & analyses

Google adwords  and Facebook advertising will get more expensive

Big brand will buy more keyword

Read the Lean startup by Eric Ries

Remarketing = https://support.google.com/adwords/answer/2453998?hl=en

Retargeting = https://www.adroll.com/retargeting

  Marketing

  Front End (Headache)

SEO

Billboards

Bloggers

Flyers

Radio Eg: BFM

Print & Digital ads and PR

Group buying sites

Bank End ($$$)

Retargeting

80:20

Loyalty program

Email marketing

SMS marketing

Engaging customers on Facebook

Traditional mailers

How to track campaign?

Average Order Value (AOV)

Traffic

Set Google Analytic well

Branding depend on what are you selling

Asian is bad reader

Picture is powerful

Design sense is not quite there

How to track conversation online campaign with offline sale?

Acquire users

Check online users go to specific shop

Make the online deal exclusive

Online channel for compliment

How to come up with radical idea?

Content is king

Investing in human capital

Research interesting marketing idea

No matter how big is the giant, small has its advantages too

Finding niche and understanding

How should you distribute marketing budget?

First year, 50%- 70% sstart up capital allocation on marketing

For example: Parkson do well in 2nd tier city. If brand is not strong, go to market place will be a better solution

How do you run Technology Company without coding?

Always play by strength

Find your strength & harden on it

Strength = interest

Doing what you enjoy

Outsource technology

Top 3best marketing strategy? Which day of the week is best for ecommerce?

own customers/ 80:20/ newsletter/ Facebook page

organic ad (cannot be black hat)

inorganic ad

I have a super awesome idea which I know will make me a millionaire. I want to build it and I know I can do it. But I don’t think I want to start it today, maybe tomorrow or next week …

How many of you have told this to your friend?

I know you have.

Today I want to talk about people who always have something in their minds but never actually take action for it. I call those people “just sayer”s.

You think (version 1) — I have a million dollar idea and I just need to form a team and start my own company. But not now, maybe after I graduate.

I think — Why don’t you start now? Oh I understand you need some time to be ready for being a millionaire right? When you graduate you will tell me that you need a full time job to pay your loan or pay your bills… Isn’t this true? You’re trying to convince me that you will have more time a couple of months after? Guys stop it, please. That’s not gonna happen you know better than I do. After some time you gonna tell me the same lie. You will get married, then have kids, etc.. We all become busier when we get older since there are more stuff in our life to think and care about.

You think (version 2) — I am so inspired by all these startup success stories. I dream to have my own startup and be successful and rich.

I think — When are you going to build your dream? When? You keep dreaming and watching VC startup school videos but no action is done towards it yet. You get inspired and motivated for a short time and then you need another push some time later to wake you up. Stop it! Start building right now. Your dreams can’t wait for a long time; they must be achieved.

You think (version 3) — I want to be as famous as Mark Zuckerberg or Jack Dorsey. I think I can be like them. They are not smarter than me at all.

I think — Well, maybe they aren’t but there is one thing they are better than you. They make stuff, they create and talk about what they have done afterwards. They build, learn and build again. You think, talk and think again. How long this going to last? it’s way better not to talk at all than talk and be a “just sayer”. Don’t be a “just sayer”. Can you be a “just maker” instead? I’d love to learn from you.

There is no tomorrow. There is no dream if it’s just a thought with no action. There is no start if it is not now.

You have to start right now. Period. I’m watching you.