How to build an ecommerce portfolio with more than 500k users?
Big number != buy items
An allocation of RM2.7 billion over next three years to build 1,000 new telecommunications towers and lay down undersea cables to increase the coverage of high-speed broadband
The Malaysian e-commerce scene is likely to get more excited the next 2-3 years given the recent government announcement of the RM1.5 billion investment in rural village
Right product at the right time, right price, right size and right marginEverything is marketing
No marketing, no sale, no operation
Online channel has better conversion rate
Campaign must be track & analyses
Google adwords and Facebook advertising will get more expensive
Big brand will buy more keyword
Read the Lean startup by Eric Ries
Remarketing = https://support.google.com/adwords/answer/2453998?hl=en
Retargeting = https://www.adroll.com/retargeting
 Marketing
 Front End (Headache)
SEO
Billboards
Bloggers
Flyers
Radio Eg: BFM
Print & Digital ads and PR
Group buying sites
Bank End ($$$)
Retargeting
80:20
Loyalty program
Email marketing
SMS marketing
Engaging customers on Facebook
Traditional mailers
How to track campaign?
Average Order Value (AOV)
Traffic
Set Google Analytic well
Branding depend on what are you selling
Asian is bad reader
Picture is powerful
Design sense is not quite there
How to track conversation online campaign with offline sale?
Acquire users
Check online users go to specific shop
Make the online deal exclusive
Online channel for compliment
How to come up with radical idea?
Content is king
Investing in human capital
Research interesting marketing idea
No matter how big is the giant, small has its advantages too
Finding niche and understanding
How should you distribute marketing budget?
First year, 50%- 70% sstart up capital allocation on marketing
For example: Parkson do well in 2nd tier city. If brand is not strong, go to market place will be a better solution
How do you run Technology Company without coding?
Always play by strength
Find your strength & harden on it
Strength = interest
Doing what you enjoy
Outsource technology
Top 3best marketing strategy? Which day of the week is best for ecommerce?
own customers/ 80:20/ newsletter/ Facebook page
organic ad (cannot be black hat)
inorganic ad
Weekday has more traffic
