Big Tech and “captive audience venues”
I'm on a 20+ city book tour for my new novel PICKS AND SHOVELS. Catch me in CHICAGO with PETER SAGAL next WEDNESDAY (Apr 2), and in BLOOMINGTON next FRIDAY (Apr 4). More tour dates here.
Enshittification is what you get when tech companies, run by the common-or-garden mediocre sociopaths who end up at the top of most businesses, are unshackled from any consequence for indulging their worst, greediest impulses:
https://pluralistic.net/2025/01/20/capitalist-unrealism/#praxis
The reason Facebook was once a nice place to hang out and talk with your friends and isn't anymore is that Mark Zuckerberg is no longer disciplined by competitors like Instagram (which he bought) nor by regulators (whom he captured), nor by interoperable tech like ad-blockers and alternative clients (which he uses IP law to destroy) nor by his own workforce (who have become disposable thanks to workforce supply catching up with demand). It used to be that Mark Zuckerberg couldn't really move the enshittification lever in the Facebook C-suite because these disciplining forces gummed it up. He had to worry about losing users, or about users installing alternative technology, or about regulators hitting him hard enough to hurt, or about workplace revolts. Now, he doesn't have to worry about these things, so he's indulging the impulses that he's had since the earliest days in his Harvard dorm, when he was a mere larval incel cooking up an online service to help him rate the fuckability of his female classmates.
When we had defenses, Mark Zuckerberg had to respect them. Now that we're defenseless, he's shameless. He's insatiable. He will devour us to the marrow.
When I'm explaining enshittification to normies, I often make comparisons to other places where you can't escape like airports and sports stadiums: "Facebook can afford to abuse you once they have you locked for the same reason that water costs $7/bottle on the other side of the airport TSA checkpoint." It's an extremely apt comparison, as you can verify for yourself by reading "Shakedown at the Snack Counter: The Case for Street Pricing," a new report from the Groundwork Collective:
https://groundworkcollaborative.org/work/street-pricing/
"Shakedown" makes the point that – as is the case with tech giants – sports stadiums and airports are creatures of vast public subsidy. If this seems counterintuitive, try Mariana Mazzucato's Entrepreneurial State, which lists all the ways in which the tech revolution represents a privatization of publicly funded research, as with the iPhone, whose semiconductors, internet connection, voice assistant technology, touchscreen and other components all count the public as a key investor:
https://www.pbs.org/newshour/economy/the-entrepreneurial-state-appl
And, as with airports and sports stadiums, the proprietors of the iPhone business are able to reap this gigantic public subsidy without taking on any public duties. Regulators that could impose some kind of public service obligations as quid pro quo for using public funds are AWOL, or worse, captured and complicit in the ongoing, publicly financed ripoff:
https://pluralistic.net/2024/08/15/private-law/#thirty-percent-vig
Airport, stadiums and tech platforms are all walled gardens – roach motels that are hard to escape once they've been entered. Thus the scorching prices of stadium and airport food, and the 30% transaction fees imposed by Apple and Google on app revenues (this is 1,000% higher than the average fees charged by the rest of the payment processing industry!), the 51% fees extracted by Google/Meta from advertisers and publishers (compare with the historical average of 15%), and the 45-51% that Amazon takes out of every dollar earned by its platform sellers. Once you're locked in, they can turn the screws, either by gouging buyers directly, or by gouging sellers, who pass those additional costs onto buyers.
