βItβs so much more intimate than television,β Grimshaw says as we prepare to leave. βYou have time and space for things to develop naturally. Youβre talking for three hours, completely unscripted β the background to someoneβs morning. So you just say whatβs on your mind, really, and try to be as open and honest as possible. The funny thing is, people come up to me in a supermarket and say βthat thing you said about tomatoes three weeks ago β that really changed my life. And I have absolutely no idea what I said about tomatoes. Itβs a hell of a responsibility!β












