The term ‘ecosystem services’ was first coined by Paul and Anne Ehrlich (Ehrlich & Ehrlich, 1981) but the concept arguably could be traced back to the 1930s. Frank Waugh, a landscape architect who recognized the importance of roadside ecology, pointed out that native roadside vegetation is inherently valuable because it provides motorists with a sense of place (Waugh, 1931; Waugh, 1937), which is now classified as a cultural ecosystem service.
George L. (Les) Harrison, University of Florida/IFAS, Wakulla County Extension Service, Economic Impact of Ecosystem Services Provided by Ecologically Sustainable Roadside Right of Way Vegetation Management Practices