#gravity media

New York, NY (Sept. 24, 2013) – The American Advertising Federation (AAF) has announced Gravity Media as a recipient of the organization’s 12th Annual Mosaic Awards. Gravity Media, a full-service multicultural advertising agency, is this year’s winner in the Multiethnic Advertising Campaign category.

The winning campaign titled “Hum Hain Bollywood (We Are Bollywood)” was submitted on behalf of the agency’s work for their client, Dish Networks, Inc. “Hum Hain Bollywood” was a cultural-specific campaign that showcased DISH ® as the premium source of South Asian television programming. The fully integrated, multi-lingual campaign featured visuals and references from iconic Bollywood movies that represent classic South Asian entertainment, including films such as Sharaabi, Dirty Picture and Agneepath.

“It is an honor to be recognized as a distinguished leader in the multicultural landscape,” said Yuriy Boykiv, CEO of Gravity Media. “Our knowledge of the cultures and traditions celebrated by a wide range of important cultural groups allows us to create unique, one of a kind campaigns that contribute to maximizing our clients ROI.”

Since 2011, Gravity has been the agency of record for DISH within the South Asian market. The satellite provider chose Gravity Media for their cultural understanding and their innovative approach to reaching the consumer. Through the execution of powerful, intuitive campaigns, they claimed the new tagline “DISH, the Home of South Asian TV Entertainment.”

  The Diversity Achievement and Mosaic Awards recognizes those companies and individuals who have demonstrated an understanding of the value of inclusion within the advertising industry as it relates to talent, messaging, buying habits and media consumption.  Gravity Media proudly joins past Mosaic Award recipients in this category which include Lopez Negrete, UniWorld Group, Inc. and Burrell Communications Group.  

"We are proud to honor Gravity Media as the 2013 Mosaic Award recipient in the Multicultural Advertising Campaign category,” said Connie Frazier, COO of AAF. “The judges felt that Gravity Media’s work on behalf of their client, Dish Network, Inc., truly exemplified and embodied the meaning of effective multicultural advertising."

  In addition to receiving a Mosaic Award, Gravity was recently recognized by Inc. 500 as one of the fastest growing private companies in the U.S. ranked at #250.

  About Gravity Media

New York, NY (August 29, 2013) – Gravity Media is now the official agency of record for Latta Russian Kefir – a premium yogurt-like product that will define a new category of this multibillion dollar market. As part of this undertaking, Gravity Media will help bring Latta to the marketplace and build strong brand presence in grocery stores, initially in the New York City area. Kefir, a traditional Russian food staple, is a specialty type of yogurt that contains multiple types of probiotics and has digestive health benefits, yet is an underdeveloped category. Market education and brand positioning will be key elements in this project and included as part of the public relations, sales and marketing strategies.

  “Our vision is to provide a healthy, all-natural, authentic product to the masses. I’ve spent many years perfecting Latta to reflect the high-quality of kefir native to Russia,” says Felix Belferman, Latta’s chief operating officer. “Gravity Media has exceptional knowledge of kefir and the competitive yogurt category and have demonstrated the ability to move Latta into a leading position.”

  The kefir producer sets itself apart from other major yogurt brands through their authentic creation process; the kefir is cultured right in the container and the consumer is the first one to experience Latta’s final product. Also, they are one of the very few companies to offer a non-dairy kefir product – a unique line of green teas and coconut drinks. Like the yogurts, the drinks are fermented in the bottles using certified organic ingredients.

  “We admire Latta’s integrity of ensuring a superior kefir product rather than capitalizing on mass production,” states Yuriy Boykiv, chief operating officer at Gravity Media. “Our agency is resolute in surpassing their sales goals and changing the landscape of the yogurt category.”  

  About Gravity Media

New York, NY (September 4, 2013) – For the second time in under a month, Gravity Media is recognized as one of the fastest growing companies in the U.S. The Agency Post’s Agency 100 list captured Gravity as the third quickly rising agency with more than 5,000% growth rate over the last four years. Last month, Inc. 500 recognized Gravity Media for the same impressive achievement.

  Just shy of their five year anniversary, Gravity Media was founded in 2009, with one client, a thirty thousand dollar investment and a five member team. Today, the Gravity team is comprised of over 45 employees, with offices in New York City and Los Angeles.

  “Our clients are looking for a one-stop-shop to meet all their business needs and our multi-faceted methods allow us to achieve those goals,” stated Yuriy Boykiv, CEO of Gravity Media. “We attribute our success to our unique understanding that the U.S. market is truly a multicultural one.”

  Gravity Media’s multicultural mindset enables them to fully integrate brands into various cultures. Additionally, the agency has successfully translated culturally relevant brand messages across multiple disciplines including advertising, communications, public relations, digital and creative.

                                                                                                                 The Agency Post’s Agency 100 list is co-hosted by Agency Management Roundtable. To celebrate the business of advertising, The Agency Post has showcased 100 agencies in the U.S. which have demonstrated fortitude, strong relationships, great work and strategic ideas. Earlier this year, Advertising Age ranked Gravity Media as one of the top and fastest growing multicultural advertising agencies in the country.

    About Gravity Media

For the third consecutive year, Gravity Media has been recognized by Advertising Age as the fastest growing multicultural advertising agency in the U.S. In this short time, Gravity has continuously surmounted its growth year after year, proving to be a force to be reckoned within the industry.

  “We are setting our sights even higher for 2013,” stated Yuriy Boykiv, CEO of Gravity Media. “We have the industry’s top talent and the determination to be the best at what we do. We fully intend to top the charts next year.”

  Since 2010, Gravity has maintained its position as one of the fastest growing multicultural advertising agencies with outstanding revenue growth. Last year, Gravity saw a 71% growth over 2011. The agency has set high standards for businesses looking to target multicultural and niche markets such as African American, Asian, European, Hispanic and Middle Eastern.

  The 69th Annual Agency Report includes rankings of hundreds of advertising, marketing-services and media agencies based on 2012 revenue. Ad Age has a long-standing commitment to recognizing the best advertising agencies across the nation. Through their comprehensive annual evaluation, Ad Age thoroughly examines an agency applicant’s revenue changes and account gains and losses.

About Gravity Media

FINDR SHAKES IT UP!

In keeping in line with FINDR Group’s proclivity to shake things up, we took it to the literal level with an employee Harlem Shake!

Our company retreat was a melting pot of cultural backgrounds and the bonding experience was immeasurable and truly unique. 

Ya Mon! EveryTING Cris! I PITY THE FOOL WHO MAKES ME WRITE BLOGS!  Okay, so I may have gotten a little out of hand there and side tracked as to what exactly it is I’m writing about…

A few months ago while working on a prospect, our now new client CenterLight, I received an email from HR announcing that the entire company was going on a planned company outing to the B-E-A-U-TIFUL Dominican Republic. Needless to say, three passport problems and one resort later we ended up in “SUNNY” Jamaica!  (And by “sunny” I really mean rainy; it literally rained five days straight)

Now now, it wasn’t all bad; this was the first time our East Coast team was going to be able to meet the faces associated with the emails of our team out on the West Coast(← What I hear in my head when someone mentions West Coast.) And it was love at first sight.  I’m pretty sure everyone was relieved to meet each other because there was this shared feeling of hostility between the NY and LA offices that needed to be resolved. While it wasn’t as grim as the Tupac and Biggie battles, the fact remained—we didn’t bond with ‘the others’ on a personal level, and we didn’t sympathize with them either since they were about 3,000 miles away.This trip completely changed that! Most of you reading this don’t know our team but we’re a rowdy, energetic & youthful bunch of about 28 people—all from different backgrounds with over 30 languages under our belt. When you hear a Polish guy and a Korean girl walk into a bar, you ask yourself, “Is this another bad joke?”  Surprisingly, it isn’t. We looked like a private delegation from the U.N. (except much younger and with no translators).

The time wasn’t entirely passed guzzling down alcohol and confessing our new-found love for each other; we were still able to dedicate a couple hours of the day for some “team building” activities, which felt all too similar to couples therapy.  The first assignment we tackled was a think-outside-the-box type of task where we figured out how to sell a product we all agreed would be difficult to sell: Women’s Douches.  After forty-five minutes of trying to illustrate and describe what the product does and how it works to all of the men in the company, it was time to get down to ‘business’.  This exercise was reminiscent of that funny joke you use to break the ice on an awkward first date, but after all was said and done, I learned that EVERYONE has got some “freak” to them.  The ideas were nothing short of priceless; Summers Eve, watch out for a proposal in 2012.

With three offices, the essence and life changes as you step into each one.  We have Findr Interactive—the creative agency that feels like you’re back in a college dorm with music blasting, party going, and that overall hip feel.  Then we have Gravity Media NY, the Vito Corleone of media buying and placing where we pitch for the business, we execute the campaign... FUGGEDABOUTIT.  And finally, we have Gravity Media LA, our own curious case of Benjamin Button—we look young but have over fifteen years of experience under our belts.

Oh, that’s right... the trip!  An interesting fact everyone came to realize was that we all shared a common denominator.  Each of us was solely afraid of one thing and one thing only: failing—the word that constantly tries to stand between the needs of our clients and us.  Fortunately, we’ve been successful in evading any formal meetings with this “Failing” and we plan on keeping this track record for good.  Actually, this reminds of me of one of my favorite quotes by Benjamin Franklin (that guy on the hundred dollar bill with a mullet), “By failing to prepare, you are preparing to fail.”

Now you’re probably asking yourself, “Who are these cocky, presumptuous, overachievers?”  Well good Sir/Ma’am, our work is our pride and joy; we do not release anything we don’t like.  We aim for the best, we perceive ourselves as trendsetters, and we never tell our clients, “JA-MAICAN ME CRAZY!”

Gravity Media was invited to present to L’Oreal executives at the L'Oreal USA Excellence in Beauty conference at Asia Society in New York, on July 18, 2012. Larry Moskowitz, Strategist, and Quyenzi Pham, Account Director, delivered a presentation about targeted and connecting with the US Asian consumer through traditional and new media communications.

  Among the well-respected group of presenters were Marc Speichert, CMO of L'Oreal USA, Dr. Robert V. Kozinets from the Schulich School of Business in Toronto, Constantin Sklaventis, Vice President of International Marketing for Kiehl's, Michelle Phan, Lancome Video Makeup Artist, Sage Brennan, Co-Founder of China Luxury Advisors and Frederic Roze, President and CEO of L'Oreal USA.

  The event was organized by L’Oreal in collaboration with the Asian Society.

  Gravity Media shared their views on a variety of topics including: the importance of Asian media in marketing, identified key players in the marketplace, and discussed a range of tactics.  Key trends and insights included:

  Top Asian American population by segment with emphasis on Chinese and Asian Indian markets.

Media consumption by audience type

Advantages and disadvantages of in-language messaging in communication.

Media effectiveness and rankings

Top trends in the cosmetics industry and how Asian Americans react to new product lines

Best case studies in the Asian-American marketing

  To obtain a copy of the presentation email your credentials to [email protected].