#gracegallagher

Congrats @dusanbrown 🏆❤️ THIS IS HUGE FAMILY 🎉🎬 PLEASE, help me CONGRATULATE the newest National YoungArts Foundation WINNER, Dusan Brown!!! He joins the club with Viola Davis, Kerry Washington, Josh Groban, #JohnRidley, #TerenceBlanchard + more! It’s such a blessing to see the fruits of his labor not only coming to fruition, but recognized on a NATIONAL level... not just because, but because as Dusan puts it, IMAGERY IS IMPORTANT, especially to young African American youth, like him! Go, now, and drop him a hearty CONGRATULATIONS on this most prestigious win! www.DusanBrown.net Out of thousands of submissions, only 10 film finalist were selected and 4 are LACHSA Cinematic Arts students! So I’m screaming major CONGRATS to his schoolmates #GraceGallagher, #TeddyAlvarez and #TheoLipitz, as well! I’m so very proud of all of these teens and their families! Shout out to EACH of you that played a part in making REECE come to life!!! https://www.instagram.com/p/B5YRJRyFLZg/?igshid=jvl0hrswcn6q

The official Target Facebook page has significantly fewer posts relating to the breach, and there are not negative comments from anyone. My guess is that all comments about the breach that were not posted directly by Target were deleted. The posts however are similar offering security tips for credit safety. There was a letter from the CEO apologizing for the breach. Also there was a post that said “Because we value you as a guest, we’re providing all guests who shopped in our U.S. stores with one year of free daily credit monitoring, as well as a free credit report, identity theft protection and personal assistance from a fraud resolution agent. Here’s how to get started” and then a link. Target is trying to manage the situation as best as it can through its social media sites, and also trying to help affected customers regain confidence with Target and encourage them to continue shopping there and to keep their ‘Target Red Cards’ open and active.  

For my brand project I want to investigate the brand of Target. With the recent Target scandal happening and me personally being affected, I am curious as to what happened and why. Over 40 million people credit card information was stolen. To me that is incredible that this amount of information could be taken without being immediately detected. Target overall before this incident had for the most part a good reputation and now it is under intense scrutiny for the incident that happened in last months of the year 2013. I find this brand interesting because the scandal took place just recently in a modern day where the technologies to prevent this are available and Target is such a large company that having this happen to them during the holiday times must have had a rather large effect on the corporation as a whole. I also think that it will be interesting to see what Target is doing and plans to do moving forward to prevent such situations form happening again. Also it will be neat to see the consequences that have resulted from this security hacking incident because many people were affected and it seems that banks took more precautionary measures that Target itself did. Investigating the past present and future of this brand will be interesting for this paper.