Beacons should be the friend in need of physical stores in their fight against eCommerce sites. It has been a long time since the beacon system was declared, and at this point, we also have other challenging proximity marketing technologies likes, Eddystone and Wi-Fi Aware.
Today not only retailers are using beacons to sell more, but beacons can be used in public places such as museums, public transit, and even in restaurants. Nowadays, the beacon technology becomes more popular and build up a lot of media attention. So, many retailers are still adopting this technology with feasibility and cost-benefit analysis.
In this blog post, we will discuss 4 strategies to run a successful beacon marketing program.
Read more here:http://gotekt.com/blog/4-strategies-run-successful-beacon-marketing-program-retailers/