👉14 Stats That Prove Google Ads Are a Great Investment for Your Business
Not sure whether Google Ads (formerly Google AdWords) are a good investment for your business? Then consider the 15 stats below, which I organized around frequently-asked questions (FAQs) that I hear from business owners. Let’s take a look at some key stats: 1. 86% of consumers use the Internet to find a local business (WebVisible survey) 2. 72% of consumers prefer to find information on local merchants via search. (WebVisible survey) 3. 29% of consumers search for local businesses at least every week (BrightLocal survey) 4. Google owns 71% of the search market share. (Netmarketshare.com). this stat alone answers the question, but we won’t stop at just search. Here are some stats about Google’s Display network… 5. Google owns the world’s largest online display advertising network. (comScore) 6. Google display campaigns reach 80% of global internet users. (Google Benchmarks and Insights) 7. Consumers exposed to display ads are, on average, 155% more likely to search for brand- and segment-specific terms. (Specific Media) 8. About 97% of Google’s total revenues come from advertising. (Google Investor Relations) 9. 89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused. (Google Research) 10. For high commercial intent search queries, the top three ad spots take about 40% of the clicks on the page. (The War on Free Clicks – Wordstream) 11. 98% of searchers choose a business that is on page 1 of the results they get. (BrightLocal). This emphasizes the importance of ranking on the first page of Google. If you’re investing in SEO (which I highly recommend for many of the same reasons listed here), then advertising is yet another way to get your business on the first page to ensure you in front of 98% of your audience. 12. Businesses make an average of $2 in revenue for every $1 they spend on Google Ads. (Google Economic Impact Report) 13. 72% of Google Ads marketers plan to increase their PPC budgets (Search Engine Watch). This is a strong indication that those businesses were generating positive ROI, because if they were not, then they wouldn’t increase their budgets. 14. 70% of mobile searchers call a business directly from Google Search.
