Google Ads Budget Pacing Update: What Marketers Need to Know Now?
If you are running campaigns on Google Ads, an upcoming budget pacing update could affect how your campaigns spend throughout the month, particularly if you use ad scheduling. Google has started informing selected advertisers about a change that will gradually roll out from March 1, 2026. This update will adjust how average daily budgets are distributed across the month for campaigns that run during specific days or hours. The announcement was first highlighted by Jordan Fry on LinkedIn, bringing attention to the shift within the digital marketing community. Read more detailed insights here: https://www.amaytics.com/google-ads-budget-pacing-update.html
