So whose responsibility is it to ask whether something is āgoodā or ābetterā or as it āshould beā? If weāre engaging in a truly human-centered design process, then it is our responsibility to ask these questions. To responsibly design for humanity, we must first know ourselves. But the responsibility also extends beyond designers. It is every single individualās responsibility to ask these questions and to know themselves ā their values, needs, and desires ā so we can all have a productive conversation about the future as it should be. Designing to address the implications of macro-trends ā like the on-demand economy ā and their impact on our lives at scale isnāt enough. We need to design products, services, and experiences that help people understand themselves better. Design is, after all, a fundamentally philosophical profession. What do you value?
STEVE SELZER , Frog Design Creative Director at San FranciscoĀ










