Which favorite discontinued toy line would you revive?
There are a few toy lines who were gone too soon I would like to bring back, but none more than LEGO’s Hero Factory.
I know that between the lackluster storytelling and having the misfortune of having to live in Bionicle’s shadow it didn’t have the best reputation in life, but I had a huge soft spot for it growing up. It may not have been the multimedia wunderkind that Bionicle was, but it had an innovative aesthetic that drew my attention. The CCBS building system was perfect for building, play, and posing; it also made for a great variety of character designs for every hero, villain, and monster.
If I could bring it back, I would like to reboot the lore but keep the toys largely the same. This world carries so much potential for stronger stories, I would love to dive in and explore how the setting works. In fact, according to esteemed Bionicle and Hero Factory writer, Greg Farshtey, there were supposed to be deeper storylines in the original series. That’s the kind of thing I’d want to look at. Stuff like conspiracies within the Hero Factory. How this world was created. What kind of universe has to have heroes made by a company anyways? Is this a universe so plagued by crime and catastrophes that heroes need to be manufactured to keep up with demand? Or this a Transformers or Steven Universe type situation where everyone is created as part of a caste system? Plus, I’d also create more satisfying plots and characters to keep the audience engaged, no matter how old they were.
As for the toys, I’d just encourage the designers to keep pushing for creativity. Keep coming up with new characters, new scenarios, new functions—just come up with new ways to innovate the Hero Factory’s systems.















