#going-viral

Hmm, I don’t know about a top 3… I have not given Earth music enough thought to be able to rank any songs, or really remember many.

But here are three I like.

There is a song called “Fly Away on Wings of Wind”, which you might imagine caught my attention right away. Besides the title, the melody reminds me of the wild chants in old Seeker songs. This has the words, but these singers are much better - their voices are more expressive and you can hear them more. It is probably the Seeker in me, but I much prefer music with strong voices.

“O Fortuna” is a good song. I like this version a lot because it has bells. It sounds like a battle song. Battle songs didn’t have bells of course, but songs about battles often did. It reminds me of commemorative celebrations in Vos.

This one too. Their voices are beautiful. I do not know if they would sound different outside of a train station, but I like how this sounds.

I assume you are referring to that mangy abomination setting himself up as a new tyrant on Cybertron? Is that what he’s calling it?

Predaking and his henchmonsters tried to murder me in cold blood is what happened, and they very nearly succeeded. They chewed me up and threw me around until I could no longer struggle enough to provide amusement. Once they’d had their fun, Predaking grabbed me way from the other two and pinned me down so he could finish me off. I saw the fire building up in his chest and I just couldn’t die like that, not when Cybertron was being reborn without me. I had fought as hard as anyone, sacrificed, even crawled back to Megatron for that chance.

When he lifted his foot and opened his mouth, I let loose my missiles. They didn’t scratch him, but I did not need them to. It was a gamble and it worked - the explosions threw me clear of them. It burned, and transforming with that much damage could have killed me, but I stood a chance. I flew without knowing where I was going, until my wing broke up and I crashed into a canyon. I lay beside an Energon pool for days, slipping in and out of stasis, until my internal repair systems had stabilized me enough to sit up and begin what field repairs I could. I wandered, crippled and grounded, until I happened upon Knockout in the ruins and he repaired me properly in secret.

I... attempted to scan a Lamborghini Aventador.

"You look like you just escaped a Ke$hsa music video. Fear the treacherous Decepticon!"

Absolutely not! 

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Some other research that I set to do was to see how things go viral, or well at least the popular ways in which things go viral. This would really be key to the campaign and how to get it to spread easily, I know if I wanted to be a user i would want it to be as easy as possible to enter a competition so I wanted to find a campaign that we can create that has this, what I like to call Low Effort = High Participation. What does this mean? It means quite literally its super easy to enter the competition(Low Effort) and that means in return we should get a much higher level of participation(High Participation).

The thing was that I still needed some research to further this idea, to make it the best it could be, so. I set about finding some articles online. Here are two that were the most helpful.

http://socialtriggers.com/craft-contagious-content/

http://socialtriggers.com/problem-fast-loading-websites/

Though the second one has a weird title being about websites, it still holds some very good ideas that are easily transferable to our campaign ideas. It has provided some really solid things to think of when making the viral campaign.

Just like the last lot of research I did, I have written an Overview / Conclusion for them and what ideas we can take from the articles and use ourselves.

These provide a lot of good tips and things to think about, the obvious thing is to tweet and use facebook to get things spread quickly, but there is more to it.

We need to use languages or sentences that invoke emotion, stuff that will challenge, cause anxiety or surprise. These get people riled up, thinking and acting quicker. Something like if we ran a competition and then said that you only had until the 29th of October to enter by, we have immediately created anxiety. People will be thinking along the lines of “Oh shoot! I only have until the 29th to enter by. I better tweet this!” Think about it, it’s used a lot and I should imagine is quite successful. The other thing that this also ties into is, how fast everything acts and that customers are used to everything being fast. So for more effect, slow down. Waiting can be frustrating but if done properly will be very helpful you can make them wait longer but you have to feed them the details and almost pamper them, tell them everything. As an example that it could be used on think of an ATM, despite being quite quick we still stand and wait and it feels like ages. We can’t improve the speed of the ATM what do we do? we tell the customer / user what its currently doing so it could say “printing mini-statement” and something like “Just recounting your money to make sure it’s the right amount”. These small but simple things lessen our perception of time because we think that the ATM is doing something with that time. The knock-on effect is that we are providing a better service and giving feedback to the user.

With these in mind we can generate a campaign that can challenge, shock or induce other emotions to sell the product, if the product can shock or anger people, then people will talk about it. We need to do this through the campaign and it also can cross into the video ideas also.