#gocelery

We've updated the Celery site with various design changes for 2015. Our goal was to give the site a cleaner look that provides a more enjoyable experience for you.

To do this we set out to:

1. Change our color scheme while reducing the number and use of colors. (Old design on the left and new design on the right).

Problem: Our previous design used too many colors, and used them inconsistently.

Solution: We chose new colors (fewer of them), and made more use of greys.

2. Make the homepage & referral landing page more human by adding big photos. (Old design on the left and new design on the right).

Problem: The homepage was graphics-heavy.

Solution: Replaced the banner graphic with a large photo. We wanted to show the human element of using digital currencies like bitcoin in your daily life.

3. Redo all auxiliary pages with consistent styling

Problem: Our auxiliary pages were in a bad state. They were hastily put together and lacked consistent styling.

Solution: Consistent styling to make content easily understandable. This included a large intro section describing the pages purpose and content. The pages' content is separated by dividers and columns are used to associate relevant content.

4. Add helpful auxiliary pages such as FAQ and How to Buy Bitcoins

Problem: Some of our auxiliary pages were links that unknowingly brought users to sites outside of Celery. In addition, we did not have good information sources for newcomers to bitcoin and digital currencies.

Solution: We added new pages to provide better information within Celery.

We've noticed many Celery users repeat transaction amounts. To make it easier, you can now quickly pre-load dollar amounts from previous Buy & Sell orders. In addition, you can use the Replenish button to buy the dollar amount you've sent out of your account.

Here's how it works:

From the Buy or Sell, Order Details pages, choose the "Buy again" option.

From the Send Details pages, choose the "Replenish" option.

Both actions save you time typing in the specific dollar amounts.

At Celery, we are continuing to round out our digital currency wallet features. Selling is the latest addition. With your Celery account, you can now buy, sell, send, deposit and store your bitcoin, litecoin or dogecoin.

Selling digital currency on Celery is easy. Here's a quick guide to selling:

1. Create a Celery account

Signing up and completing your account is simple and fast. We require less personal information than most digital currency sites. We don't want you to provide any information that we do not need.

2. Add a bank

Add the bank account that you want to cash out to. In order to sell digital currency, you need to have some in your Celery account. With a verified bank, you can buy bitcoin, litecoin or dogecoin. Or deposit to your Celery account from another wallet or exchange site.

3. Sell

With digital currency in your account, you're all set to sell! Go to Celery's Sell page and choose the currency you want to sell, and the amount.

We believe in transparency, so you can see the low 1% selling fee before you cash out.

Once you sell, you'll see an estimated arrival time for the dollars to appear in your bank. Usually 2-3 days.

Let's face it, digital currency is not known for its user friendly services and interfaces. Offering an easy to use wallet and buying service is important for newcomers to digital currency. Usability testing is an important tool we use to improve your experience using Celery.

We've been testing our site since we first started designing Celery. Each week we hold a testing session for a new feature or design we're working on. Regular testing has been immensely helpful in guiding our product and design decisions.

Here are a few recent changes that were based on in-person testing.

Side nav

We recently changed our side navigation to make room for new features (and upcoming ones). This was our starting problem - too many items made the nav feel cluttered. We immediately realized this after testing new features with the old nav, where all the items were viewable at all times. We thought that the Account, Support and Logout items are not regularly used, and thus have a lower priority. So began our new nav designing.

After a few internal discussions with our whole team (we believe in getting input from everyone), we decided to enclose Account, Support and Logout beneath a Profile nav item. The Profile fills in with your name once you've entered it. We also grouped transaction types; Buy under Exchange, Deposit and Send under Wallet.

We put our new nav design in front of real people and saw that people are accustomed to account settings being located under their name because this has become somewhat of a norm in many sites people use on a daily basis.

Verifications

Since our launch we've seen many people outside the U.S. signing up and requesting our service in their country. We currently only support U.S. banks, but welcome international users who want a good online wallet for bitcoin, litecoin and dogecoin. The problem was that our verifications process required a bank account. This turned away international users.

To make the experience more friendly to people outside the U.S. and those who simply want to use Celery as a wallet (with sending and depositing features), we removed bank linking from the Verifications page. Furthermore, we reduced the number of steps by combining steps that had two parts - such as adding a phone, and verifying a phone. Steps like this are naturally tied together and we wanted to encourage people to complete them as one. All in all we reduced the number of steps from 7 to 3!

We're going to be testing our new Verifications page this Friday. Our hypothesis is that the completion rate will increase and time to completion will be reduced.

Be a tester!

Trust through Transparency.

Digital Currency was built on the philosophy of shared information. It works because transactions are publicly displayed. And yet, most digital currency exchanges and wallets offer little information about themselves to their users.

We're changing that.

We are proud to introduce our Transparency page. The Transparency page will give you insights into our business.

With this page, you can see:

Our funds distribution between hot and cold wallet storage

Hosted funds in USD

Hosted funds in digital currency

Average transaction times and more. 

We believe that if you can trust us with your business, we should trust you with the details of what we do.

You can now buy, send, deposit and store Litecoin with Celery. We’ve added litecoin after listening to many requests from the litecoin community for a secure, easy-to-use and low-fee wallet service for litecoin.

We launched Celery with bitcoin and dogecoin because of our belief in the advantages of the underlying technology of digital currency - but not necessarily any single currency. Litecoin has seen great volume and support since it’s creation by Charlie Lee. By adding litecoin, Celery is the only trusted U.S. wallet service to offer the top three digital currencies.

Charlie Lee, the creator of Litecoin, shares our enthusiasm for adding litecoin to Celery:

I've been beta testing buying Litecoin on Celery for a while now. It's the  easiest way to buy Litecoin. I'm excited that everyone can now easily buy  Litecoin with Celery.

- Charlie Lee, creator of Litecoin

Want to buy Litecoin? Sign Up for Celery today!

Thank you to everyone who reached out to us to request litecoin support. We believe in listening and responding to our users' requests! Contact us anytime.

Best,

BTX Trader is one of the only professional trading platforms for digital currency offering features such as advanced order types, real-time market data, and candlestick bar and tick charts. Our first product was a desktop trading application for Windows. Since then we have brought our trading platform to the web and recently launched a new product called Celery.

Celery is a website where people can easily and securely buy and spend bitcoin and dogecoin online,  built with simplicity and great user experience in mind....

"We accept 13 different payment methods enabling donations from nearly every country in the world, and today, we’re adding one more."