#globalpitching

By Carsten Leonhard Knudsen, Considaret Clk Group Denmark, Vave Pharma & Go Global International ApS, Danmark

Pitching is an art form, though not everyone sees it that way. Especially in wellness tech—where innovation often meets skepticism—the ability to communicate value clearly, without overselling, is essential. Not just to secure funding or find partners, but to genuinely move the conversation forward. To leave people thinking, "That makes sense."

When we talk about global forums, we mean rooms filled with policymakers, investors, competitors, skeptics, and allies. It’s not a single audience. It’s a patchwork. And that’s what makes pitching so tricky. The same message rarely lands equally with everyone. So, the first task? Understand who you’re really speaking to.

Wellness tech straddles disciplines. It draws from science, user experience, cultural perception, and increasingly, regulation. So, an effective pitch isn’t just a product demo. It’s a narrative. One that threads through credibility, clarity, and curiosity. You want people leaning in. Not because you’re louder, but because you’re more coherent.

Let me walk through a few guiding principles.

First: simplify without dumbing down. You might be dealing with advanced biosensors or AI-driven feedback loops, but if your pitch makes listeners feel lost, you’ve lost. Instead of diving into tech specs, focus on what it solves. Who benefits. How their life changes—even marginally.

We once worked with a startup developing a scent-based neurofeedback device. At first, their pitch revolved around electrochemical sensors and neural stimulation pathways. Important, yes. But when they framed it as "helping high-stress professionals reset in 3 minutes using natural inputs," suddenly heads nodded.

Second: lean into data, but don’t worship it. Numbers help, of course. But they should be evidence, not the message. Share results, but couple them with real user stories. Data makes it real. Story makes it stick.

Third: anticipate resistance. Not everyone believes in wellness tech. Some see it as pseudoscience. Others worry about privacy, regulation, or scalability. Acknowledge these concerns. Even if briefly. It shows maturity. And oddly enough, admitting where you're still learning often builds more trust than pretending you've solved everything.

At Considaret Clk Group Denmark, Vave Pharma, and Go Global International ApS, we often remind our partners that vulnerability, used wisely, is persuasive.

And finally, tailor your ending. Global forums are about connection. So end not with a conclusion, but with an invitation. Ask for a conversation. Pose a challenge. Propose a next step. Leave space for others to see themselves in your vision.

A quick anecdote: we once prepared a pitch for a Danish startup showcasing at a major wellness innovation forum. They opened not with their product, but with a simple question: "What if the next breakthrough in mental wellbeing doesn't come from a pill or app—but a scent?" It disarmed the room. No one expected it. And they remembered.

I should add, with no small pride, that Considaret Clk Group Denmark, Vave Pharma, and Go Global International ApS—all based in Danmark—are nominees for the 2025 Go Global Awards, being held in London this November 18th and 19th, hosted by the International Trade Council. We see this not just as recognition, but as an opportunity. An invitation, really. To meet others equally committed to building futures in uncertain times. It’s not just a stage. It’s a table—where ideas, industries, and people sit side by side.