FOOD:SERVICE DESIGN_AHO2022S

Week 14:

On Monday we started off with planning. We understood that this week was going to be one of our last, and therefore it was important that we worked efficiently. Following the planning, we came close to a drafting up a good proposal to our final rapport.

Tuesday was the 17th of May, the Norwegian independence day. With that the work was put to a halt.

Wednesday, was a rough day, a consequence Tuesdays partying. However, at the end of the day we had sent a draft of our final rapport to proof-reading, and we had started on what was going to be our final presentation of the service, which we were to present the coming Tuesday.

On Thursday we started off motivated and energized. We worked hard on our final presentation, creating slides, animations and stories. By the end of the day we were exhausted, but proud of the work we had done.

On Friday we finalized our presentation. We presented it for some fellow students, who gave crucial feedback, improving the overall experience of the presentation.

We met up Sunday for a presentation-session in advance of the following week. Some final feedback from our fellow students resulted in some adjustments before submission. What a week!

FOOD:SERVICE DESIGN_AHO2022S

Week 13:

On Monday we finished up producing most of the associations promotional surfaces. This included a roadside banner, postcards, letters and a commercial video. Most of the afternoon consisted of writing and structuring the projects final rapport.

We continued the rapport writing on Tuesday. However we also began to sketch out the associations ever so important  "shrines". We started off by drawing with a pencil on paper, after which Benjamin moved the modelling over to the 3D-modelling program, Autodesk Fusion 360. After lunch we conversed with our supervisor, Anna Martine Nilsen, on the subjects of nostalgia and irony. Important subjects to discuss, as they both are interconnected with our project solution. The day secluded with Benjamin modelling, while Bjørn continued writing.

Wednesday started off with a chat with one off our supervisors, Andrea Plesner. The chat was calming, as we got the notion we were on the right track. Benjamin was finished modelling the shrine, which meant we could start a 3D-print. The rest off the day was spent writing on the final rapport.

On Thursday the 3D-print was finished. The result was pleasing. The writing continued, and the rapport was beginning to take form.

On Friday morning Benjamin continued writing, as Bjørn worked with the content and  graphical layout of our user-journeys. After lunch our supervisors had a talk about expectations and the technicalities of printing a book. The day ended with an anxious feeling of relief as the project was coming to an end.

FOOD:SERVICE DESIGN_AHO2022S

Week 11:

Monday morning included a collective intro to the written report, scheduled for delivery in two weeks. We began exploring typographical options concerning columns, paragraphs, imagery and layout. These were printed out and discussed privately. Afterwards we continued our preparations for the field trip coming Tuesday. The preparations included arranging a meeting with the mayor of Hjartdal, in addition to printing maps and relevant information. Benjamin left early because of a creeping illness. Bjørn explored and designed some possible promotional surfaces for the service, such as receipts, apparel, stickers and other merchandise, before going home to his hometown to prepare the car for the day to come.

Tuesday was excursion day. Benjamin felt better than the day before, and headed to Lier by train. A well timed delay in the railway service gave us a slow start, but we met up at Drammen station at 09:30. Happy to finally (!) be on the road, we cheered as we drove west. After some kilometeres we made a quick stop, picking up a flower for the road, as a part of our planned rituals. This was to be brought to the destination. The drive westwards sparked some interesting discussions about local potential, possible promotional surfaces and roadside services. Deciding to drive on the new highway between Eiker and Notodden included an interesting reflection on the almost unnoticeable passing of Kongsberg. We passed the famous Hengselva bridge, and approached Notodden in sunny weather. Before driving down into the Notodden valley we stopped at a standard rest area to explore the service it included, and how our association could benefit from using such stops. Tourist information, signs and picnic tables were obvious possibilities. Another quick stop before Notodden came rather abruptly. A few months earlier, Bjørn had driven the same route and had become curious on some subtle headstone looking installations carefully placed along the road. Reaching out to both the Notodden municipality and the State Highways Authority had brought no luck on finding the stones symbolism. Being able to stop this time, we stopped by the most accessible stone we found. Still unsure of their importance, our curiosity grew. Could we take inspiration from this in the creation of our local ritual shrines?

We passed the Notodden Industrial Heritage Site, inscribed in UNESCO’s list of World Heritage Sites. This is where Norsk Hydro started its pioneering activities – in both a Norwegian and international perspective – to develop the electrochemical industry, which revolutionized food production globally. We also stopped at an abandoned petrol station beautifully placed at the entrance of Notoddens city center. The local departments of our national association were planned to develop clubhouses. Would this be such a solution for the department of Notodden?

Driving past Rygi and Stivi, we could see the approaching Stave church in Heddal. A quick stop felt natural. It's historical significance in the development of Norway's constitution was new to us. Suddenly we had entered Hjartdal, and our well planned prototyping began. First stop was the former site of Fossen Kro - an iconic and picturesque roadstop to be burned to the ground in 2009. The only remnant today is the foundation. A ritual including placing a hand on the foundation and saying "If only the troll was alive, so it could extinguish you with the river" was completed. Finding out that the troll in question had survived the fire gave the location a whole new meaning. Sitting lonely in the former play area outside the burned down roadstop, the stone troll looked sad. An iteration to the ritual could include a shift of focus from what was gone (the roadstop) to what remained (the troll). Crossing the Heddøla river we immediately stopped for the next ritual prototype, located at Heddal Mølle, Hjartdals contribution to the national list of locations encapsulating the transition to the 21st century. We quickly discovered that we weren’t the only ones working for development of meaningful local rituals. A local couple had hung up a printed and laminated ritual connected to the river path using the same tone of voice and approach as us. This gave an optimistic spark to the two travelers. We completed our own ritual connected to the site consisting of collecting a handful of earth and dropping it into the foaming waterfall envisioning it being turned into pearls by the local endangered Freshwater Mussel. Discovering a White-throated Dipper, Norway's national bird, flying up the river showed the the vast possibilities for rituals on this location.

Arriving in Sauland, home of Hjartdal's administrative center, we decided to abort the ritual connected to the people emigrating to USA in the eighteen hundreds, because of the lack of brought documents showcasing the names. An iteration could be to say farewell, but not include any names. As soon as we took right onto Tuddalsvegen, we played ritual-connected music from local artist Ingvill Marit Buen Garnås, while driving northwest towards the coniferous gates of Tuddal. Stopping at a location we found perfect, we were ready to test a ritual connected to enviromental attention. Quickly discovering that 50 steps were too few from the parked car, we quickly iterated to 100 steps. We walked into separate directions, stopping at exactly 100 steps, then observing the enviroment for something in particular to remain in thought. Bjørn discovered a Green hairstreak, a small green butterfly, and reflected on the meeting between the two. Benjamin discovered abundance of spruce pinecones and saved this. Leaving the location, we made moose antlers with our hands above our heads and wished the locals a fruitful hunting season. We played some more ritual-connected music, this time from local artist, Knut Buen. The tunes lengths showed the possibilities for visual cues along the way to perfectly time the experience. Beautiful music played on local historical instruments combined with narration gave the entrance into Tuddal an almost sacral feeling.  

Safely arrived in Tuddal, we made a quick stop at the only market in town. "Tuddal pastry" was a welcoming taste. The petrol station, consisting of two subtle rusty pumps was a possible spot for shrines or other physical presence. We decided to head directly into Bondalen, known for untouched cultural landscape and historical significance. It's also, however, known for exceptionally horrible roads. After a couple hundred metres on the narrow and bumpy road, a sound from the rear left wheel gave us a shiver. Something was not right. We stopped at the nearest stopping option: a beautiful summer mountain pasture on a green hill, to discover that the rear left shock absorber was completely broken. This left us stranded, and lacking cellular coverage made contact outwards difficult. Bondalen, also happens to be a several kilometre dead end with very few inhabitants. Finally being able to contact a tow truck, we waited the two hours it took for it to reach us. We explored the area, finding several hundred old wall written scribes in an abandoned and almost fallen wooden shack. Some other planned rituals were tried and reflected upon. A rest in the warm hills between the ancient stone fences proved to be a good way of relaxing. Finally a red truck approached in the far distance. Together we decided that the car was not drivable. The car, with us two inside, was strapped to the truck bed, and we headed back to Notodden. The journey back proved to be an exiting one, as the car couldn’t be put in park mode, so Bjørn kept a firm grip on the steering wheel. The tow truck driver had local knowledge of the roads, so he kept a steady speed of nearly 80km/h on roads meant for way lower. In Notodden we were met by a tired mechanic. We could choose between abandoning the car there, or carefully (!) driving it home, avoiding all uneveness in the road. We decided to do the latter, and headed slowly home, stopping at Elgjsjø café, having meatloaf sandwiches, before driving back to Drammen. Benjamin hopped off at the station, leaving for Oslo, while Bjørn delivered the car at the usual mechanic. An exiting end to an exiting day in an exiting project.

On Wednesday we sat down and reflected upon Tuesdays field trip. We used the information we gathered, doing the "local rituals" in Hjartdal, to iterate and improve the overall experience of the service. We later went on to get an overview of what we had done thus far in the project, and what we had left. We got a rough outline of the tasks we need to tackle, and started on writing the final rapport.

The following Thursday became a day of writing. It started off with discussing a text we had written, with fellow students. This was apart of a design theory course. After lunch we spent the rest of the day writing on the final rapport.

On Friday morning Benjamin continued working on the final rapport. Bjørn occupied his time with design renderings showcasing the service. After lunch Benjamin worked on a fictive commercial for the association, and Bjørn began to write on this weeks tumblr-post (which ended up being the biggest post, thus far). By the end of the day, we felt satisfied with our work, and we looked forward to the evening as we were going to a concert.

Etter workshop-en vi hadde på mandag bestemte vi oss for å bli en heldigital plattform. 

Frem til uke 17 har konseptet vårt vært basert på et fysisk møtested for bussjåførene, men etter to workshops med to bussjåfører bestemte vi oss for å heller gjøre “Busslomma” til en digital plattform. Dette har vi mange grunner til, men noen av de viktigste dreier seg om tid, tilgjengelighet, anonymisering og språk. 

Bussjåfører er på jobb til alle døgnets tider, noe som vil gjøre at det alltid vil være noen som ikke kan være med på fysiske møter fordi de er ute og kjører. Ved å gjøre tjenesten til en digital møteplass mener vi at terskelen for å delta vil bli lavere, blant annet fordi man ikke må sette av tid for å reise til og fra. Noe vi fikk innspill på under en av workshop-ene var at mange sjåfører er redde for å komme på kanten med arbeidsgiver. Derfor vil vi at tjenesten vår skal gjøre det mulig å bidra uten at det som blir sagt kan spores tilbake til enkeltpersoner. Det har også blitt nevnt at mange av bussjåførene i Oslo og omegn ikke har norsk som sitt førstespråk, og at dette kan gjøre det vanskelig å uttrykke meningene sine muntlig i plenum. Derfor ønsker vi at det skal være mulig å velge hvilket språk man vil uttrykke seg på, noe som er lettere å muliggjøre dersom det er digitalt fremfor fysisk.

Deretter ble spørsmålet; akkurat hvordan skal denne digitale plattformen se ut? Gjennom alle workshopsene og intervjuene vi har hatt i løpet av dette prosjektet har det kommet frem en rekke utfordringer i en bussjåførs hverdag, men to av problemene som har vært gjennomgående er de ulike helseplagene som følger med yrket, og at mange bussjåfører jobber ubetalt som følge av stramme ruteskjemaer som ikke tar høyde for alle oppgavene man skal gjennom før bussen er klar til å kjøres. 

Disse to temaene har vi bestemt at Busslomma skal fokusere på, og at tjenesten skal forsøke å fremheve og belyse disse problemområdene. Som vi skrev tidligere så skal Busslomma fortsatt nå ut til ut til folk utenfor bussbransjen i tillegg til å gi en sterkere stemme for sjåførene i forhandlinger mellom fagforbundet og arbeidsgiver. 

Busslomma har dermed blitt et verktøy som skal samle inn data som belyser blant annet disse to problemområdene, deretter skal tjenesten bruke dataen som et visuelt element for å påvirke til endring. Informasjonen som skal samles inn kan formidles ut til vanlige folk gjennom opplysningskampanjer, men den kan også sendes ut som en rapport til fagforbund slik at de også kan benytte seg av dette verktøyet.

Et av spørsmålene vi sitter på nå er hvem er vi? Er vi fortsatt en selvstendig organisasjon eller er denne tjenesten basert på et samarbeidsprosjekt mellom ulike fagforbund? (er det i det hele tatt realistisk eller er det kun en drømmeverden hvor ulike konkurrenter setter til side sine forskjeller for å bekjempe en felles fiende?) Vi må også iterere på vår visuelle profil og merkevareplattform.

Det som er sikkert er at til neste uke må vi lage ferdig enda flere prototyper slik at vi kan teste in-depth, og endelig konkretisere tjenesten vår.

FOOD:SERVICE DESIGN_AHO2022S

Week 10:

Tuesday started off with a quick recap with our project supervisors, activating our heads after a long and comfortable Easter break. Bjørn was happy to be alive and well after being hit with a flu the week before Easter. Anxious to get started, we both rushed into our now well established "office quarters" in AHO's south wing. Benjamin presented his work and feedback, and we jumped into our visual identity finalization, our goal being; concluding a logo, typeface, colors and manual before Thursday. Our work began by exploring typefaces and possible fonts. By previewing a bunch of different options, we got the opportunity to explore all the different ways of displaying our symbol and text together. Grotesque, sans serif, serif, monospaced, script and display fonts were explored. Four of 50 options were selected for further development.  We created up to 10 different text and symbol placement options for each typeface, exploring hierarchy and distributed weight.

Wednesday morning started by discussing our project plan in a colloquium with another group. This proved to be a good way of placing ourselves in relation to the deadline coming up in less than a month. Afterwards, we continued our visual identity work. Following our feedback from the discussion two weeks prior to Easter, we looked at including ornamental qualities into our symbol and text. This was difficult. Reason being the contrast in our selected "u/a" symbol and the added detailed ornaments. As a fairly modern and governmental looking symbol, all added ornaments seemed out of place and unbecoming. After working seemlessly for several painful hours trying to combine modern and ancient design, we concluded that perhaps our logo would benefit from avoiding trying to be an intellectual fusion, and rather stay true to one form. This conclusion led us to choosing good ol' Times New Roman as our selected typeface, in combination with our symbol. Ornaments and historical details were however not discarded: these would be optional additions to our logo presentation on selected surfaces later. Furthermore, we quickly explored and chose colors. Having a complex and insightful logo process, choosing colors became easy as they had followed us in our subconscious thus far. A interesting option following our logo was the possibility for local departments of the association to directly edit the logo - giving it a local feel. We imagine this being a good way of including emotions of affiliation to the association and the districts represented. The local department of Aurdal was therefore presented as an example of local adaptation. A quick chat with our prototypist, Hans Jacob, gave us some needed insight on the success of rituals included on a roadtrip.

Thursday morning brought our presentation and feedback on our written task in design theory showcasing the D4Me methodology. Having completed out visual identity Wednesday, Thursday gave us time to refresh our minds on the process we were partaking. This proved to be important, as we had lost some overview during the elaborate hell that is visual identity. Some notes were added to our Miro stages, in addition to writing down and discussion the prototype feedback from Hans Jacob. Later, we began constructing the infrastructure of the association our project has developed into. Creating a hierarchy of the people and links included gave us some overview. A quick revision of our projected user journeys also brought some new thoughts. We concluded that it was time for surface development: where was our association to be represented? On that note, we ended the day.

Friday became a day of webside production and prototyping. Our projected user journeys proved the importance of information flow in a national association. With this in mind we began carefully developing a desktop website in Figma. Taking inspiration from similar associations, we included typical categories and buttons, in addition to adding our own. The prototype was of course channeled through our newly created visual profile, and paid  obvious visual homages to both early html-websites as well as modern javascript programming. Having a chat with our new supervisor, Anna, sparked an important discussion on some essential topics, for example use of irony, nostalgia and communication. With an almost finished website prototype, we took a well deserved weekend.

Nå har det snart gått en måned siden sist vi oppdaterte, uff :( Siden da har vi begynt på den visuelle identiteten til tjenesten, med logo og fargepalett, fonter og “look and feel”. Nå etter påskeferien har vi også så vidt begynt med prototyping, og det er denne uka at hodet vårt begynte å stange mot veggen igjen.

Men først, litt om den visuelle identiteten vi lagde før påske. Etter at vi lagde en ny merkevareplattform som skulle være mer “delightful” og fremstå som et avslappet og lavterskeltilbud fulgte vi den da vi utviklet den visuelle identiteten. Vi skisset først på mange ulike navn på tjenesten vår. Først hadde vi en assosiasjon runde med noen i klassen hvor vi skrev ned alle ordene de kom på assosiert med tjenesten vår. Det dukket opp mange ord direkte knyttet til buss og kjøretøy. Et ord vi knyttet oss til i begynnelsen var “Brom” men det måtte vi fort legge fra oss ettersom det ble et litt for abstrakt navn i tillegg til at mange fikk assosiasjoner til Ole Brumm. For å hjelpe oss videre benyttet vi oss av en crazy-8 oppgave fra boken “Creating a brand identity” av Catharine Slade-Brooking. Forfatteren gav oss 8 ulike kategorier som vi skulle skrive så mange navn vi kunne på et par minutter.

 Noen av navnene som kom ut av denne oppgaven var “Bussbransjens forbedring-verksted” og “Bussjåførenes diskusjons-samlag”. En god stund var vi innstilt på at navnet vårt burde være et beskrivende og tydelig navn som også fungerte som et bra akronym. Men det er vanskelig å komme på seriøse navn når man ikke er helt 100% sikker på hva tjenesten er enda. Et annet navn som også dukket opp i crazy-8 økta vår var “busslomma”. Etter mye diskusjon fant vi ut at det egentlig var et ganske passende navn.

“Busslomma” er der bussjåførene kan stoppe langs veien for å hvile, en plass satt av spesielt for bussjåførene. Dette følte vi at stemte med kjerneverdiene i tjenesten vår, selv om det enda ikke var helt tydelig for oss akkurat hva som ville foregå i busslomma.

Deretter begynte vi å skisse på logoer. Her er mange av skissene og forslagene våre. På et tidspunkt bestemte vi oss for å vektlegge B’en i navnet og fremheve den som et grafisk element. 

Vi gikk til slutt videre med en B som vi mente både illustrerte buss som tema, og som ville fungere godt både som et enkeltelement og i helhet med resten av bokstavene i navnet. 

I begynnelsen da vi så på fargepalett så vi for oss å ha et “kaffetema” med farger inspirert av kaffesøl. Vi testet litt rundt det og fant fort ut at når man oversetter farger på et papir til farger i vektorgrafikk så fungerer det ikke like godt i praksis. Fargene ble også litt vel avslappet og koselig. 

Dessuten er budskapet i tjenesten vår, at bussjåfører fortjener et bedre hverdag hvor de har tid til å spise lunsjen sin, viktig å formidle på en tydelig måte. Vi tror at sterke farger kan være et viktige virkemiddel. Samtidig vil vi at bussjåførene skal føle eierskap og tilhørighet til tjenesten. Blåfargene i den nåværende fargepaletten er hentet fra bussjåførenes uniformer, mens den oransje understreker energi og håp. 

Fonten vi valgte var i utgangspunktet “Domus”, den bruker nå kun i logoen. I tekst på diverse materiale vi skal lage har vi valgt “Botanika”. 

Etter påske

Okei, så etter påske har vi gått noen runder med oss selv for å få definert hva slags tjeneste vi faktisk kan tilby. På onsdag hadde vi en workshop med en bussjåfør som har sittet mange år bak rattet og som hadde mye å fortelle om bussbransjens utvikling. Han mente at den beste måten å nå ut til hans kollegaer var å ta tak i megafonen og være klar og tydelig, og bruke bussjåførenes helse som krok for å nå ut. Han hadde også misforstått hvor mye tid vi har på dette prosjektet og virket skuffet over at det var så kort tid igjen til sluttpresentasjon, ettersom han ble veldig gira og fikk høye forhåpninger for prosjektet. I denne workshopen viste vi også frem forslag på visuell identitet og logo, og han mente at vårt femte element kunne oppfattes som litt barnslig, og han savnet bussen som piktogram  i logoen vår.

Med dette som bakgrunn har vi revurdert logoforslaget vårt og skal ta dette med oss til ny workshop mandag morgen. I tillegg har vi definert nærmere hva tjenesten vår kan innebære og skal teste dette også til mandag. Vi ser foreløpig for oss at tjenesten vår er til for å forsterke stemmen til bussjåfører og skape et felles sted der de kan bli hørt og engasjert av hverandre. Vi tenker også at det som blir samlet på dette stedet (enten på en nettside eller fysisk på workshops) vil kunne brukes for å nå ut til folk utenfor bussbransjen og for å gi en sterkere stemme for sjåførene i forhandlinger mellom fagforbundet og arbeidsgiver. 

 Neste gang vi oppdaterer her (som etter planen er neste uke) skal vi utdype mer. Nå er det fredag!!

FOOD:SERVICE DESIGN_AHO2022S

Week 9:

On Monday we continued to work on our visual identity. Our trip to the Norwegian Folkemuseum was inspiring, and we spent some time creating logos using visual elements from the Norwegian olden days. Throughout the day we saw a problem arise. There was a mismatch in our visual concepts with how they felt and how we wanted to be perceived. First of all, the concept named "The mystical forest", became too visually fluid. We found it hard to encapsulate mystic feelings bound to the Norwegian forest, as the importance of minor details were key, and those did not translate well in to stylized logos. When it came to our other two visual concepts they had elements we wanted, but they also carried with them connotations we found problematic. We discussed, and came to the conclusion that we wanted a folksy visual identity that carried a sense of seriousness. This led us to a new visual concept; "Associations". We made a new moodboard, discovering the visual identity of Norwegian associations. By the end of the day we felt like we had gathered a respectable amount of insights, and looked forward to begin producing logos the next day.

Tuesday brought a morning of production in advance of our presentation and discussion in groups later the same day. Having decided to develop the concept as an association, Monday's gathered insight gave us a good base for further development of graphic elements. Four vastly different logo options were chosen for further graphic involvement, and were presented on possible promotional surfaces. The suggestions were printed and brought to the group discussion for input. The feedback included positivity on our choice of developing the concept as an association, as it directly answered the difficulties of user involvement and engagement. The vastness in our graphic suggestions proved to be good for discussion and the feedback pointed out the qualities of the different options. The logo concept constructed of the letters "U" and "A" was pointed out as being the most flexible option for individual development in local departments, and the possibilities brought by the customization freedom. These possibilities were not equally represented in the other concepts. However, the discussion sparked an interest of merging the ornamental qualities of the other logo concepts into the favorite.

Wednesday's production was somewhat different from Tuesday's. The presentation coming Friday had to include projected user journeys, so Benjamin quickly created two versions; one for first-time involvements in the concept, and one for more integrated users. The two versions showed the differences in users, and the importance of a meaningful inclusion of both person "a" and "b" throughout the experience of our concept. Meanwhile, Bjørn wrote a summary of the concept thus far, highlighting D4Me as an explored methodology, and how this colored our process. After lunch, an aggressive fever hit Bjørn, and Benjamin was forced to continue the process alone. Which he of course, handled perfectly. The afternoon was spent on mapping the coming presentation and on how to communicate this process.

Thursday was yet another day of design theory. Bjørn was at home struck by sickness. Benjamin started lightly writing parts of our final rapport, as well as drafting up a presentation we were to present on Friday. We had a lot of loose ends due to the sickness, however we pushed through and at the end of the day Benjamin, had a presentation of interesting scraps.

Friday was a day of presenting. Benjamin held a presentation using a written rapport, and our Miro-board. The feedback was mostly positive, and they looked forward to what was to come. The positivity was great, and at the end of the day we were inspired to tie up the loose ends which were consequences of sickness.

FOOD:SERVICE DESIGN_AHO2022S

Week 8:

On Monday we had an introduction course in visual identity. It included two lectures and a task in which we were to help each other name the different class projects. Lecturing was a great way to jumpstart the graphical engine. The task proved helpful in ideating around names and associations. Later in the afternoon we decided that we would call our service "Utenfor Allfarvei", translated; "Off the beaten track" - something that is out of the ordinary, innovative and original, with a natural connotation to the road.

Tuesday was a day of gathering visual insight in our theory heavy project. We sat down in front of our computers, gathering relevant photos from all over the internet. When we started to categorize them, we saw that we could form three interesting conceptual paths for our visual identity. The first was called "Mellom bakkar og berg", which pointed to the Norwegian people. The second we called "Den mystiske skogen", which translates to "The mystical forest", entailing nature and Norwegian art. The third concept was called "Emblemer og ornamenter", "Emblems and ornaments", which included Norwegian logos and historical royal emblems. We had a chat with our supervisor, Vera, who was pleased and told us to continue the work. Later in the afternoon we carefully initiated the logo creation process.

Wednesday was a continuation of what we explored on Tuesday. We pushed forward in our search for a logo fitting our project. We created different logos within the three concepts, dipping into many different styles. We also explored audio and the possibilities in visuals through sound. Quickly discussing different surfaces also made it easier to envision scale and important logo characteristics. 

Thursday morning included a visit to the Norwegian folk museum at Bygdøy. We got off to a slow start this day as Bjørn came directly from a job interview and Benjamin experienced some annoying bicycle malfunctions on the way to the destination. At the museum we got good insight into Norwegian history, displayed though artifacts, historical architecture and interactive storytelling. Especially interesting were ornamental details and hand done detailing on different objects. The most interesting details were photographed for later inspection and possible inspiration into further graphic development. The Sámi exhibitions were eye opening and shed light on an important part of Norwegian history. After a day at the museum, we had gathered tons of material for further use. The evening was spent at the annual school flea market - an excellent ending to a great day!

Friday we continued our logo creation process. Exploring further into emblems and monograms, our logo quantity grew rapidly. The increasing vastness in logos showed us how much room there is for creative freedom in a project like this. The gatherings from Thursday's visit at the Norwegian folk museum added some new qualities to the process, and was great for understanding scale and graphic possibilities on objects. Afterwards, Benjamin packed his bags and headed for Bergen, while Bjørn celebrated the arrival of spring.