Jun 10
//Since Giraffe bread came up in a conversation
Whose the most likely to create this monstrosity?
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//Since Giraffe bread came up in a conversation
Whose the most likely to create this monstrosity?
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i love your blog. i'm not from the uk but i love all the sainsbury's pictures. every time i see one i do imagine the sainsbury's letter though (https://www.huffingtonpost.co.uk/2012/01/31/sainburys-tiger-bread-to-_n_1243524.html) sainsssssssbbbbbbbbbbburys
Yes I remember that too! Still on the go:
Whomever invented Giraffe/Tiger Bread must have been one of those archetypal mad artists who had a wild idea and out it into action before realising the drawbacks.
"Imagine it, bread that slices you! It's genius!!"
Giraffe Bread
Giraffe Bread is sometimes confused with Tiger Bread, a.k.a Dutch Crunch Bread. It is made with a simple yeasted milk dough that is divided into sections. One or two sections are colored with things like cocoa to create the giraffe’s spots. The sections are rolled into logs and piled in a specific pattern inside a Pullman loaf pan. Some recipes are even for bread machines.
Some sites to visit for recipes with step-by-step photos are:
Joy of Cooking and Baking
Nasi Lemak Lover
My 123 Favourites
Rebanando
I was always a liiiiiiittle bit skeptical of that post where a little girl wrote into Sainsbury’s and got them to change the name of the tiger bread to giraffe bread (although if I’d bothered to do a 5-second Google search I would’ve seen that it’s legit) but I went to Sainsbury’s for the first time today and there it was. Giraffe bread. I even bought a couple small loaves. I guess for every blatantly false Tumblr post there’s a true one waiting to surprise you.
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31 January 2012 Tiger bread renamed giraffe bread by Sainsbury's The newly-branded giraffe bread went on sale on Tuesday Sainsbury's is renaming its tiger bread after a letter a three-year-old girl wrote to the company, saying the bread looked more like a giraffe, went viral. In May 2011, Lily Robinson wrote to the supermarket, suggesting that the bread should be called giraffe bread. She received a letter back saying that renaming it was "a brilliant idea". Her mother posted the letters on her blog and after it again became a topic of conversation on social media sites last week, the bread has been renamed. Lily's letter said: "Why is tiger bread called tiger bread? It should be called giraffe bread. Love from Lily Robinson age 3 and 1/2". Chris King from the Sainsbury's customer services team wrote back: "I think renaming tiger bread giraffe bread is a brilliant idea - it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn't it?" But he went on to explain how it had got its name: "It is called tiger bread because the first baker who made it a looong time ago thought it looked stripey like a tiger. Maybe they were a bit silly." He included a £3 gift card, and signed the letter "Chris King (age 27 & 1/3)". The exchange began trending on Twitter but then died down, before it re-emerged on social networks last week. Sainsbury's has now given in to popular demand. "In response to overwhelming customer feedback that our tiger bread has more resemblance to a giraffe, from today we will be changing our tiger bread to giraffe bread and seeing how that goes," the supermarket said. Tiger bread is typically a bloomer loaf with a pattern baked into the top. Rice paste is brushed on to the surface before baking, forming the pattern as it dries and cracks while it bakes. Sainsbury's said that Chris King had now left the company and had returned to university to study to be a primary school teacher.
BBC News (Earlier I reblogged both letters) (PS I bet he will make a great primary school teacher!)