#ghost_writing

The more data available, it seems, the more challenging it can be to find meaning in it. In spreadsheet form, data can be dulling and tedious. Patterns get hidden in the rows and columns. And after all your searching for key numbers, you may still find that relevance is lost without cross-referencing the results against other data sources such as Google, a customer relationship management system (CRM) or a learning management system (LMS). Read more.

B2B Blog Posts (Ghost Writing)

For Collegis Education

September 2017

Audience: College and university presidents, VPs of enrollment, and VPs of marketing.

Goal: Collegis Education uses this blog to raise awareness of its services and to earn trust among prospective clients.

My role: research and ghost write.

How breaking away from fragmented fixes can help colleges meet revenue goals

Recently, a college president shared with Collegis that it’s not unusual for his various teams to need a couple of weeks to respond to requests for data. But, he wants to move faster. He’s always thinking about how his college might be as competitive as possible. In today's world, that means keeping up with the fast pace of digital information. It means being responsive, nimble, and informed – by current information – not data that’s weeks old.

Analytics dashboards, he says, that allow him to track data in real time would really help. But finding such dashboards can be a challenge. The main barrier is that the data needed to create them is buried or siloed. Or, perhaps, not even captured. Read more.

B2B Blog Posts

For Collegis Education

January 2019

Audience: College and university presidents, VPs of enrollment, and VPs of marketing.

Goal: Collegis Education uses this blog to raise awareness of its services and to earn trust among prospective clients.

My role: research, interview CEO, ghost write.