#gerald kierce

A little over a week ago, I started a Twitter account (@The_SocialU) and wrote on the bio that it was a ‘top-secret social media project’. The project hasn’t launched yet and will not launch until September, but people have been asking and it is time we open the curtains:

Social Media is here to stay is the Future 

Indeed it is. Every generation after mine will grow up with social media by their side, and the implications of this are endless. There will now be a physical you and a digital you, should you choose to engage in social media (and in many cases, it’s even not up to you). This applies to companies and individuals equally, which is why we should all get educated on both the benefits and dangers of digitally socializing.

College students were once the backbone of success behind what was once THE Social Network, Facebook. Social media has now expanded to include everyone except infant children. Adults and tweens alike have adopted it, albeit with different purposes. In my opinion, however, college students still stand as the group to most gain –and lose– from social media. And that is where The Social U comes in. 

OK, so what is The Social U?

The Social U is a website/blog about social media, specifically catered towards college students. Why? Because social media has become as much a part of college as the parties and the sleepless nights. Socializing is enormously important during college years, and social networks actually make keeping track of friends –both in college and from high school– so much easier. This doesn’t only mean friend requests, it also means status updates, photos, and yes, tagging. Oh tagging, a college student’s best friend and worst enemy…

The Social U has two objectives:

1.    To inform college students about what they do not know about social media and how to best use it so they don’t kill their careers before starting their job search

2.    To teach college students how to use social media to their advantage and get ahead of the game in their industry of interest and their professional networking

Gerald Kierce is one of my longtime best friends and is the person who introduced me to Twitter and all of its marvels. We are both college students headed into our senior year, and we have both seen the benefits of our social presence through our professional involvement with social media. Ok fine, we are pretty much social media nerds. This is what we’re passionate about and we wish to share it with our peers so they too can get ahead of the game using social media.

If you wish to stay updated on this project, please follow @The_SocialU on Twitter to keep up with us on our venture. If you wish to give feedback, tips, participate or just say hi, you can find us both on Twitter (obviously) as: @ajsoltero and @gkierce.