#gcweb2018

Found right here on tumblr.com, @lucywilliamsglobal is a travel blogger who provides her audience with traveling tips, and photos from her travels with related stories in the description.

I found her blog to be a fun reading and viewing experience! From Tumblr I was able to find her website, lucywilliamsglobal.com, which was easy to navigate and quite interactive. Although it has the same content as her Tumblr blog, it had more information about the blogger herself, and links leading to her Pinterest, Facebook, Instagram, and Twitter, just to name a few. Overall, I think the organization of her website was neat and user-friendly.

The specific blog entry that caught my eye was a recent one; 5 Tips How to Buy & Pack A Capsule Wardrobe. Being a person who enjoys travel myself, I thought I could pick up a few helpful tips, and indeed, I was correct. Firstly, I had never known the term for a capsule wardrobe, only the concept, so I learned new terminology today. I also learned some great tips about color-coordination (not that my wardrobe strays far from all black, with an occasional flash of color, to be honest) and keeping my wardrobe interesting, but minimal for travel’s sake.

Williams provided links to her previous, related blog posts as well as clothing brands, and it was done in a non-disruptive fashion. There were a few Amazon ads as well that were borderline obtrusive, but they didn’t take over the screen, so overall they weren’t horribly distracting; they did pertain to what was being said, so they were actually rather helpful. It was a wise business move for Williams, in my opinion, to have links going back to her other posts so that she could promote her own brand; whether or not she was sponsored by the clothing brands or simply mentioning them was unclear, but I believe she was not sponsored. Still, it boosts recognition for their brands as well, which could lead more online traffic in their direction.

Her ending was well done. She leaves room for responses, asking her readers if they have more tips to share, encouraging conversation. She also encourages readers to share the post on their own social media platforms, which could not only be helpful to readers’ friends and family, but will boost Williams’ exposure and the online traffic to her website. It’s a simple, but effective method; and she did it politely!

Overall: Lucy Williams maintains a user-friendly blog with very helpful information for new or learning travelers, and I like it. I’ll break down my ratings into sections...

Layout: 10/10 Content: 7/10 Information: 10/10 Business Skill: 10/10 Engagement: 6/10 Eloquence: 10/10 To comment on the lower scores, I only rated the content a 7 out of 10 because although there’s a lot and it’s largely helpful if that’s the sort of help you’re looking for, it does become slightly redundant. Her audience engagement is present, but not...grabbing. It’s average. It’s there though, so although it doesn’t encourage introverts like me to participate, some of the audience will still respond.

And, to comment on what I meant by eloquence, I mean that she words her posts well, and she does it concisely. It’s easy to read and understand, which is very valuable!