#gaudism

“We live in an age of Apple and Tesla,” says Marcus Byrne of creative agency Thinkerbell in Australia. “Minimal design has taken charge and logos are stripped back to live on mobile devices.” He’s challenged that ideal by asking: “What would Gaudí do?” – using the Midjourney AI software and Photoshop to create a set of modern gadgets in the Spanish architect’s colourful, curvilinear style. “It turns minimal appliances into art-nouveau styled sculptures,” he says. Byrne is uncomfortable calling the Gaudí gadgets his work, though. “They’re abstract ideas and I used AI to bring them to life. It’s a huge, disruptive force. I don’t believe that machines make art. They are fed billions of art images without credit or compensation. The moral and ethical debates around the technology are concerning. Has the horse already bolted?”

Gaudism — from Gaudí, is a project exploring aspects of Modernism at different scales, the curves, the dynamism, the beyond fairytale aspect or fantastic feel that this architecture generates and to taking the essence of Gaudí´s work, the floral and nature motifs, to translate it into a contemporary minimalist expression of natural forms.

*AI generated