FWB F/W 2014 Collections Sponsor Spotlight: ZICO - Pure Premium Coconut Water
At ZICO, our mission is to promote coconut water as a great natural source for hydration. So you can get the Oomph you need, naturally. Our passion for coconut water began in Central America, where our founder Mark Rampolla was volunteering with the Peace Corps. An avid athlete, Mark loved drinking fresh coconut water after running and hiking — and quickly realized that great-tasting coconut water naturally provided the hydration he needed.
So in 2004, Mark left his fast-tracked corporate career to create ZICO Pure Premium Coconut Water. He started by selling ZICO out of a van to New York City yoga studios, and ever since then, more and more people — athletes and non-athletes alike — have turned to ZICO for their preferred source of replenishment.
And that includes us here at ZICO. We drink ZICO every day, and we're passionate about showing everyone — from athletes to kids to busy parents - it's a great way to hydrate. Because ZICO isn't just for athletes — it's for anyone and everyone. ZICO is Natural Oomph From Coconuts.
http://zico.com/
