#futerra

As part of my role as Communications Officer for the LCoM Sustainability Working Group (alongside my central job role of Marketing & Communications Consultant), I’ve been looking past the usual European energy and environmental news I tend to keep my eye on, and started developing my skills in selling energy saving as a brand in itself.  

Working for the European Water Platform (WssTP) certainly equipped me with the knowledge and skills to execute efficient and successful environmental communication – but in this new role, it’s about tailoring this communication with a marketing edge, to sell it to an audience that isn’t necessarily instantly engaged with the idea of energy saving and environmental issues. Which is interesting. 

One text in particular has been helping me get in the right mindset for developing a suitable narrative.   It’s by Futerra Sustainable Communications and is called Sell The Sizzle – The New Climate Message – and it is fantastic.  Tailored to a particular kind of industry (though its appropriate for mainstream marketing, it would also provide a minor creative injection if you’re communicating from the likes of a secretariat such as Energy Community or ACQUEAU), it’s a refreshing look at how to get a disengaged audience interested in sustainability issues.

We have a follow up meeting today for our Switch Off Campaign – an arm of the Sustainability Working Group, which I’m excited about.  We’ll be discussing how to execute our campaign as productively as possible, and avoid a half-hearted attempt and pushing forward sustainable solutions in our work place.  A sneak at my notes from my rescued-from-the-skip-following-the-print-cupboard-cleanout notebook and pen – let me know any tips you have for Sustainability groups that are part of an institution that doesn’t have a “vested” interest in environmental issues.