Still looking at creative packaging ideas - I do like the way these two work. The mandarin oranges by by Koh Siok Yee- when placed in the carrot bag they are strangely satisfying - it is as though their colour is the most important thing about them. Even though the packaging is wrong fruit/vegetable category it looks so right. And the three air fresheners by Good work for me like a Trompe l'oeil and I have to look twice to see what the product actually is. Very innovative.
Spotted them on http://enfuzed.com/16-creative-packaging-examples/















