The burgeoning field of neuroaesthetics attempts to address the mysteries of the human preoccupation with art by studying the underlying brain mechanisms. And, while understanding the artistic creative process itself is certainly a formidable challenge, many of the open questions concern theresponse to works of art by their viewers, listeners, and readers. What makes us so drawn to certain artistic creations, so influenced and moved by them? In recent years, we have learned a considerable amount from brain imaging studies about the neural correlates of aesthetic experience and how they relate to sensory, reward, and emotion neural processes (for reviews see Di Dio and Gallese, 2009; Brown et al., 2011; Chatterjee, 2011; Nadal and Pearce, 2011). One aspect that has so far received little investigation is that of individual differences: although it is widely recognized that individuals can differ markedly in their aesthetic response, previous research in neuroaesthetics tended to utilize art pieces that were manipulated in a manner intended to have a consistent effect on observers' preferences or that were generally highly regarded and often, widely known (e.g., the Mona Lisa). It seems reasonable to expect that studying widely admired artwork can help uncover the universal aspects of aesthetic experience. But studying artworks that generate a diversity of responses can also be valuable. Brain imaging can, in principle, be used to probe the neural correlates of an experience in a manner dissociable from the external stimuli that gave rise to this experience. In particular, it is possible to capitalize on the differences in individual's responses to artworks to search for commonalities in brain activity associated with the aesthetic experience itself, irrespective of the stimulus properties of specific works of art that gave rise to it. We have used this strategy in a recent study (Vessel et al., 2012) and the results underscore its power and promise, by confirming known results while at the same time revealing new and hitherto unsuspected findings.