What is directing?
What is directing?
In the ordinary sense, Directing means giving instructions and guiding people in doing work. In our daily life, we come across many situations like a hotel owner directing his employees to complete certain activities for organizing a function, a teacher directing his student to complete an assignment, a film director directing the artists about how they should act in the film etc. In all these situations, we can observe that directing is done to achieve some predetermined objective.
In the sense of management of an organization, Directing refers to the process of instructing, guiding, counseling, motivating and leading people in the organization to achieve its objectives.
We can observe here that directing is not a mere issue of communication but encompasses many elements like supervision, motivation and leadership. It is one of the key managerial functions performed by every manager. Directing is a managerial process which takes place throughout the life of an organization.
IMPORTANCE OF DIRECTING
The importance of directing can be understood by the fact that every action in the organization is initiated through directing only. Directing guides towards achievement of common objectives.
Through directing, managers not only tell the people in the organization as to what they should do, when they should do and how they should do but also see that their instructions are implemented in proper perspective.
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