#fullground

<Unitas 2nd Branding Showcase with ‘Full Ground’>

2014@ UnitasMatrix, Donggyo-dong, Seoul

 Full Ground?

 It is a restaurant gallery that is full of everything positive with an ART & delicious food. They sell mainly stake and meet & vegetable dishes and also there are a few pieces of artwork. 

If you ask why this shop is so special, my answer is

‘Conceptual shift’ 

When you visit this this place, first thing that jumping into your eyes would be low ceiling. Secondly, your ears would cock up toward the brattle from the upstairs. Isn’t it Weird? Gallery and restaurant shouldn’t be quiet and moody with music?  Jujio's (CEO of Full Ground and Artist) answer was ’NO’. In this showcase she told us how she create such a creative and funny space step by step. Interestingly in her phrase, this place had been used for the joint workroom of her and other artists. But one day she and her father decided to make restaurant. And then she up her mind to use noise and narrow space as a concept of shop. From this tiny conceptual shift, it turned into totally different space with interesting conversation pieces between her & her father(chef). As you can see on that pictures, characters are originally made by her hand and closely related to the concept of space. If you wonder their story and detail concept of this inventive world, you should visit <Full Ground> : 201-8 Donggyo-dong, Mapo-gu, Seoul, Korea.

ps : Show case was brilliant and instructive with CEO's frank speaks and interesting work! 

Especially thanks to Min Byeongcheol, senior researcher and Choi Bogeun, researcher of Unitas Metrix.

UnitasBrandhttp://www.unitasbrand.com/

 Artist Jujio : [email protected]

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