When I was younger, I thought that concentrate was a brand, and that juices that said 'from concentrate' were just announcing that they were from this large mega-brand, no matter what brand was on the bottle. In turn, I thought that juices saying 'not from concentrate' were just saying that they were from a different brand, and had to distinguish themselves for unknown legal reasons

"Juice labelled 'from concentrate' goes through a process where the juice is extracted from the fruit and then gets filtered and dehydrated to remove some of the water content."

‪My nutritional advice? When buying juice, check to make sure it says it's "FROM CONCENTRATE." That way you know they weren't distracted while making your juice.‬