#freshmenu

How FreshMenu Bounced Back From Near Collapse To Hit INR 150 Cr Revenue

In 2014, Rashmi Daga launched FreshMenu with a vision to bring globally inspired meals to the Indian palate, delivered straight to customers' doors. Combining a multi-cuisine cloud kitchen with an integrated ordering and delivery model, FreshMenu initially thrived by offering chef-curated, freshly prepared meals. But the journey wasn't all smooth sailing.

After achieving rapid growth and initial success, FreshMenu found itself at a crossroads by 2018. Despite strong investor backing, including $32 million from major players like Lightspeed Venture Partners and Zodius Capital, the brand faced significant financial strains. The rise of aggressive food aggregators like Zomato and Swiggy led to razor-thin margins, and a fiercely competitive environment forced FreshMenu to re-evaluate its business model.

In 2020, the pandemic pushed the brand further into turmoil. FreshMenu’s revenue plummeted from INR 138 Cr to INR 50 Cr, marking a 63.7% decline. But this is where FreshMenu's resilience came into play. Rashmi Daga took decisive steps to restructure and refocus the company on its core strengths.

Here’s how FreshMenu successfully turned things around:

1. Restructuring the Business:

FreshMenu shut down underperforming kitchens, simplified its menu, and reduced its premium packaging, all of which helped cut operational costs. The company also downsized its workforce, focusing on efficiency rather than expansion.

2. Focus on Key Markets:

Rather than aggressively expanding to new cities, FreshMenu concentrated its efforts on strengthening its presence in key markets like Bengaluru, Delhi NCR, and Mumbai. This strategic move allowed FreshMenu to ensure 100% coverage in these cities, improving customer satisfaction and delivery speed.

3. Series C Funding & Capital Infusion:

A lifeline came in April 2022, when FreshMenu secured INR 50 Cr ($6.5 million) from Florintree Advisors. This funding allowed the brand to clear its past debts, expand its operations, and significantly increase its cloud kitchen count.

4. Tech-Driven Operations:

Over the years, FreshMenu developed its proprietary tech stack, which plays a crucial role in monitoring kitchen performance, tracking orders, managing the supply chain, and assessing daily profits. This real-time tech management helped the company address operational challenges swiftly and efficiently.

5. Future Growth and Diversification:

Despite continuing to face challenges in a competitive food delivery market, FreshMenu is now aiming for INR 200 Cr in revenue by FY26, with plans to expand to 100+ cloud kitchens. Additionally, the brand is looking into entering retail touchpoints, such as mall kiosks and airport outlets.

Key Takeaways for Startups:

FreshMenu's comeback story is a lesson in resilience and adaptability. Key takeaways for entrepreneurs include:

Adapt to market changes quickly and be open to restructuring when needed.

Focus on your core strengths rather than spreading too thin across multiple geographies or verticals.

Use technology to streamline operations and create real-time visibility.

Customer experience matters. Ensuring food quality and delivery speed can help retain customers, even in competitive markets.

Freshmenu readies for comeback after Covid blow

Bengaluru-based cloud kitchen start-up Freshmenu is gearing up for a comeback with a ‘house of brands strategy’ after the Covid-19 pandemic dealt heavy losses to the restaurant and food tech industry which wiped out revenues and jobs. Speaking to FE, Freshmenu founder and CEO Rashmi Daga said the start-up plans to expand its cloud kitchen density in the four cities it currently operates in, while…

Ola Foods shelves QSR plans, to focus on meal kits and private brands

[ad_1]

BENGALURU: Ola Foods, the food delivery unit of cab aggregator Ola, has shelved its plans to open offline quick service restaurants (QSR) due to the pandemic situation. It will instead expand its private brands into new categories such as biryani, pizza, health and self-help meal kits, said a top company executive.

Demand for food delivery has been recovering slowly and steadily for…

Swiggy, Zomato, other food delivery cos growing appetite for a healthier bite – ET Retail

[ad_1]

BENGALURU: A flurry of new health and organic food products for various segments from children and women to general wellness brands have hit the shelves even as online food delivery platforms report a spike in demand for healthy, homestyle food with consumers across cities and towns increasingly looking to eat right.

Swiggy and Zomatosaid they are doubling down on the health food segment…

In present days online shopping is the most essential thing for everyone and it becomes part of our daily routine life. Day by day, everyone showing their interest to shop online from home because they want to save time and money. While shopping online, you can buy every product at the lowest price by applying coupons and offers. In online stores, product prices are very less when compared with offline retail stores. They can apply the coupons, promo codes, deals, and offers on every purchase. Saveplus is one of the leading online couponing websites they provide latest and updated coupons. Saveplus has a lot of online stores like PVR Cinemas, Amazon, bookmyshow, Flipkart, Freshmenu, Waterkingdom, swiggy and many more. Visit Saveplus to check the coupons and apply them on your online shopping products.

Do you want to book the tickets from the online platform then BookMyShow is the perfect online source for any show from and any place. It is India’s biggest online events and movie ticketing sites. It was started in 2007 Mumbai and Maharashtra. The main motto of BookMyShow is to make it as a culture in India. It also offers in planning the events in theatres as shows, sports events, music concerts and many other. It gives full of information about the latest movies and timings near your location. So many number of peoples are using android mobiles, we can book the tickets on a single click for the latest movie with the lowest price. BookMyShow Coupons gives multiple options with best deals and discounts than any other to make more savings.

Are you looking for the largest water theme park in Asia, then WaterKingdom is the perfect place. So many people are thinking to go for picnics at weekends to refresh. Waterkingdom is the best place for families and friends, it is a lot of entertainment and more fun. It offers a different variety of attractions like Rain dance, Lagoon, Skating ring, the adventure of Amazonia.

The fantastic segments like topspin, monsters in the mist, bowling alley, shot N drop. It is occupied on 64 acres land, in that 42-acre boats and overall 71 attractions designed for the entertainment of all age groups.  Nearly, the workforce is 8,000 employees. In normal days the timings are 10 am to 7 pm and on weekends from 10 am to 8 pm. If you get additional offers you can sign up Waterkingdom Coupons and get save money more. Are you looking for fresh, healthy and tasty Indian food? then Freshmenu is the perfect place for you. Freshmenu is India's best online food store and it was started by women namely Rashmi Daga in 2014.

People are getting very bored and also lost their time while standing in a queue in the shopping mall. That’s the reason they prefer online shopping. Where they don't need to wait in a queue and also they have a choice to buy or cancel the product. If they like the product to buy within minutes the entire process will be done. Many of the country people choose online shopping to save money. By online shopping, we can get jobs to the unemployed youth which really helpful for their financial support. In this competitive world, e-commerce sites give different offers, deals. Saveplus is one of the top-rated coupons and discounts site for providing what customers need. It contains all kind of discounts and coupons like electronic goods, food ordering sites, fashion wear, traveling tickets many more.

The best comic book online store in India is Amar Chitra Katha. It was established in 1967. The founder of this online store is ANANT PAI more people are called as uncle Pai. The main motto of this book store is started by to create the awareness of the children by our culture and knowledge on mythology. Not only that children are more like bedtime stories and comics stories. The store contains a total of 20 languages, 400 comics, 100+ millions copy of the data. Amar Chitra Katha book store we can easily get a discount on different kinds of books like national geography traveler, tinkle, Forbes Asia, business India, Auto car, cyber cafe, etc. Amar Chitra Katha is popular all over the world they have a total of 50+ national and international publishers like  Walt Disney, Dream Land, Hachette, etc. While purchasing books we can use Amar Chitra Katha deals to get the best offers and discounts on while using credit or debit card transactions.

Water Kingdom deals: waterkingdom is Asia's biggest water and amusement park. It is located in Mumbai. This is the best holiday destination for kids and young people. Not only they have provided a variety of the events which easily attract the kids towards the park. The waterkingdom provides events is a Rain dance, adventures of  Amazonia, Skating Rink monsters in mist, Shot N drop, Topspin, Elephant Safari and many over 71attractions across 42 acres of land with 90 lakh liters of water with best offers and discounts. Waterkingdom deals are Freak Out Friday, Zoom Car Super Saver, Terrific Tuesday. The park started weekday at 10 AM To 7 PM and weekends they opened at 10 AM and closed at 8 PM. Some people are really busy with their office this place is the best place for stress relief place. For getting more offers and coupons visit Saveplus.