This week we are showcasing a recent donation of the 1926 type design handbook Alphabets: A Manual of Letter Design, with Complete Alphabets of Varied Styles of Lettering by the American type designer and printing historian Douglas C. McMurtrie, published by Bridgman Publishers in Pelham, New York. Intended as an âelementary handbook,â it is mainly a type display book in which âall the good forms of letter design are represented, and the specimen alphabets should prove useful models to students of lettering.â
The usual suspects are included here, such as Caslon, Garamond, Bodoni, and Cochin, as well as a couple of Goudy typefaces, but we thought weâd display some of the less usual type designs. They are from top to bottom:
--Â Greco Heavy, released by Richard Gans Foundry in 1925.
--Â Advertisers Gothic, designed by Robert Wiebking in 1917 for Western Type Foundry.
-- Vanity Fair, designed by McMurtrie himself in 1923 and cast by Continental Type Founders for CondĂŠ Nast Press.
--Â Greco Adornado, released by Richard Gans Foundry in 1924.
-- Cloister Black, designed by native Milwaukeean Morris Fuller Benton and Joseph W. Phinney in 1904.
-- Bernhard Cursive, designed by Lucian Bernhard and released by Bauer Type Foundry in 1925.
-- French Script, there are a number of typefaces called French Script; we are uncertain of the origin of the face displayed here.
Douglas C. McMurtrie (1888-1944) held a number of important posts in his short lifetime, including printing manager for the Columbia University Printing Office, the Arbor Press, and CondĂŠ Nast Press; editor of the prestigious Ars Typographica magazine; typographic director of the Cuneo Press; director of advertising and typography at Ludlow Typograph Company; and head of the WPAâs American Imprints Inventory.
Our copy of Alphabets is from the Art Department of Milprint, Inc, or the Milwaukee Printing Company which operated from 1899-1988, and bears its bookplate and ownership inscription.
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Package your presents perfectly with fully personalized gift bags! Design them with favorite photos or messages for any occasion, including birthdays and weddings. These gift bags are made with premium quality paper and printed with vivid ink to make your gift giving truly special.
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First Night Design | I'm going to have to treat myself! #watches
First Night Design | Iâm going to have to treat myself! #watches
Green Leaf Watch from Zazzle Š Sarah Vernon
Yesterday I added my Green Leaf design to all the products I sell at my Zazzle stores. Would you forgive me for being immoderately pleased with myself? It looks excellent on all the products and thatâs not the case for every design. Iâm highlighting the watch because I think Iâm going to have to treat myself! There are several styles for women, men andâŚ
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First Night Design | 'This is what it is to be happy' #Art
First Night Design | âThis is what it is to be happyâ #Art
Buy framed print of Green Leaf Š Sarah Vernon at Fine Art America
âI felt my lungs inflate with the onrush of sceneryâair, mountains, trees, people. I thought, âThis is what it is to be happy.â
â Sylvia Plath, The Bell Jar
âI like it when a flower or a little tuft of grass grows through a crack in the concrete. Itâs so fuckinâ heroic.â
â George Carlin