I had the chance to talk recently with "Sugar, Sugar"/"Rock Me Gently" songwriterâand, now, unlikely Kevin Drew collaboratorâAndy Kim, with whom a planned 30-minute interview easily turns into 90. That, naturally, left me with far more material than could fit into this resultant RollingStone.com feature, and one detail that didn't make it into the final version is thatâas this cutting-room-floor quote makes abundantly clearâyou call Andy Kim's music "bubblegum" at your own peril:
"Iâll tell you something: when âSugar Sugarâ came out, nobody wanted to play it. Eventually, someone started playing it out of San Francisco. And people were calling it 'bubblegum' and I was really pissed off, because if âSugar Sugarâ is bubblegum, then âI Want to Hold Your Handâ and âShe Loves Youâ is bubblegum. âLet Me Be Your Teddy Bearâ by Elvis is bubblegum, âAll Shook Upâ has to be bubblegum ⌠so it really bugged me. The term came from Kasenetz and Katzâs version of 'Yummy Yummy Yummy Iâve Got Love in My Tummy' and Neil Bogart, who had the label, coined the phrase, but being put in that package pissed the shit out of me. And not because of anything other than the fact that, to me, âSugar Sugarâ was my âShe Loves You.â It took Wilson Pickettâs version that sold a million records, it took Ike & Tina Turner, Bob Marley, and then Homer Simpson to make it classic! Language does change with time, and I appreciate it, but I think that wound is still healing. Not because I see myself as a great writer, I just saw myself being lumped into something. And because I revered those [Beatles and Elvis] songs so much, I wanted to be in that playground, and that playground told me, âWellâŚâ Whatâs interesting though, is it was 1969âthe year of Woodstock, and the year of underground music, and the year of The Doors and all of that stuff, so I kind of get it in those terms. But itâs such a derogatory term that it really bugged me for a long, long time. And it still bothers me.
But hereâs the cool thing: Iâm a BMI writer, and Stars on 45 comes out, and itâs got Beatles songs, but itâs also got âSugar Sugarâ on it, and itâs so well done. So I got a royalty statement where it said âKMLââKim, McCartney, Lennon. And I still have it somewhere, just for the purpose of that moment!Â