#frederick mellinger

Upon returning from WW2, Frederick Mellinger brought home the idea of selling a sophisticated European style of lingerie to women. Unsuccessful in New York, he moved out west and opened his doors on Hollywood Boulevard, where he was an instant hit with film stars. He invented the padded bra in 1947 and the push up bra, "The Rising Star" the following year.

Frederick’s of Hollywood is revamping its image with a new luxury brand of intimates and sleepwear called Harriett. The collection of upscale silks, satins and laces is named after the wife of the founder of Frederick’s, Frederick Mellinger, whose risqué black lingerie and luxe looks from the Silver Screen in the Forties were designed for his longtime muse, Harriett. She later became creative director of Frederick’s and approved every design and innovation.  For Images & More