#fred archer

Joan Bennett photographed by Fred Archer, Modern Screen Magazine. Note: This is an encore post from 2015 As stillsmen Elmer Fryer and Fred Archer wrote in the 1928 article for “Transactions of the Society of Motion Picture Engineers,” “In the advertising field, the still picture is used to illustrate and help plant the articles broadcast by the publicity department throughout the periodical…

"The tragedy that struck the otherwise highly successful Victorian era ‘Champion Jockey’ Fred Archer (who chalked up 2,748 race wins during his racing career, who was an inveterate gambler who was nicknamed The Tin Man on account of his love of money (and his reluctance to part with it), who lost his wife Rose Nellie Dawson in 1884 during childbirth only a year after they were married, and who proceeded to take his own life two years after that, in 1886, at his home in Newmarket), serves as a melancholy backdrop to the sighting of him, atop his favourite horse (Scotch Pearl), at Hamilton Stud Lane in Newmarket, forty years after his death, in 1927."

Fred Archer (c. 1880) Rosa Corder

What is the zone system in photography?

Photography is a great creative tool that allows us to express ourselves. Just as everything the whole idea can be daunting if not understood clearly. One of those very intimidating concept is the Zone System. The Zone System was a technique formulated by Ansel Adams and Fred Archer in 1930. It was a standard technique put together to ensure a correct exposure is achieved each time a scene is…