#francomuse

We like to say, “We create the shoe. You create the style.” How do you bring your own sense of art and style to these spring looks?

I’ve decided to create two quite different Spring looks in the opposite soft pastel tones, both complimenting the style and the color of the loafers. 

• How would you describe your style point of view for this spring season?

Definitely playing with the striking saturated colors that are abundant everywhere this season. 

• What spring trends are you most excited about?

The sporty late 70s/early 80s looks are so fun during the warm season. 

• How does being a mom influence your style choices?

These days I drive my daughter everywhere, so a pair of loafers that are both stylish and practical is a must. 

• What is it that you love specifically about the Eda?

It's classier than a sneaker, yet could be your everyday shoe of the season. And it fits pretty much anything and can be styled in so many different ways. 

• Are there any particular details of the shoes that stand out to you?

The sole and the build quality are top notch. 

• Describe how you feel in the shoes? [ex: comfortable, confident, inspired]

I feel like once I put them on, even when at my home office, I feel like I'm at work, in this active state, and my mind starts to act accordingly, and get inspired. 

• Why did you choose the lilac color?

We like to say, “We create the shoe. You create the style. ”How do you bring your own sense of art and style to your favorite looks?

If I start from scratch and style around a certain piece of clothing, accessory or, as in this case, footwear, I usually create a visual mood board in my head, but it’s more about the character rather than the location, lighting, or “feeling”. Then I ask myself the questions - “Who’s the person who wears this? What do they like doing? Where would they want to go?”. And I don’t overthink it, too - usually the image pops up pretty quickly. For this shoot I’ve imagined a young woman on her leaf peeping weekend trip.

Why is fashion an important tool for self-expression? How does it help you find your identity and share it with the world?

If I create a certain character when I style, it then often changes the way I walk, act or even feel about things. It’s as if a certain look makes you assume a new role sometimes, it’s a bit like acting, and I love the way it makes me feel.

What fall trends are you most excited about this season?

I love all the chunky and oversized sweaters and jackets - so practical and at the same time a great fashion statement. Very versatile, too. Also the utilitarian and camping influences - I love that the fashion trends replicate the needs and the state of the world now and not the other way around. You know, all those really cool airbnb weekend rentals that are booked out for the next 6 months almost anywhere? Those people create the trends now.

What fueled your move to upstate NewYork? How has it changed your lifestyle and day-to-day perspective?