Franchising in the UAE: How Trademark Licensing Powers Business Expansion
Franchising in the UAE: How Trademark Licensing Powers Business Expansion The UAE is a leading destination for global brands expanding into the Middle East through franchising. At the heart of this model is trademark licensing, which enables businesses to leverage established brand value while partnering with local operators. From trademark protection and franchise agreements to competition rules and commercial agency considerations, businesses must carefully navigate the UAE's legal framework when structuring franchise arrangements. 🔗 Read the full article: Franchising in the UAE: Trademark Licensing, Legal Frameworks and Business Expansion
This article was written by Daksha Shasheesh, Legal Intern at ABS Partners. Franchising is one of the most effective ways for a business to
