#formulytics

Lists are awesome.  They are awesome for finding people, for recognizing people and following topics and interests. But probably the most awesome thing about lists is that they allow you to engage and grow your Twitter network in targeted ways. After all, that is a key reason to be on social media: to find and network with people who have shared interests and to create conversation around your business on topics that are relevant to it.  

And so to help users realize the full potential of lists to help you with this goal, we are now introducing free engagement analytics to all users - analytics to show you how many people from a list follow you, RTed you that week or mentioned you.

Today, we are formally introducing Formulytics, smart analytics that can help users more effectively reach and engage with their target audience on Twitter.  It works by running an analysis on the members of a Twitter list you want to target (ie: conference attendees, local foodies, moms, etc) and providing insight into who they are and what they're interested in, including trending links, chats and tweets.  The analysis is all actionable with recommendations on how to best use the information.