#font faces

The type designer and partner at the Process Type Foundry heads to Chicago for the second event in our Font Faces series.

Fontstand partnered with the The Society of Typographic Arts in Chicago to curate the Font Faces type lecture series which started with James Edmondson of Oh No Type Foundry last October. The next event will be held on Thursday, June 28, and will welcome Nicole Dotin of Process Type Foundry, an independent type design studio based in Minneapolis.

Nicole will be talking about finding her way into type design and what it looks like to run type foundry today. By discussing her design process, she hopes to demystify the creation of new typefaces and type design in general. Lastly, she'll talk about Alphacrit, a new initiative she started through the Alphabettes that aims to connect aspiring and professional type designers.

Fontstand partnered with The Society of Typographic Arts (STA) in Chicago to organise a regular series of lectures on type design and typography.

STA was established in 1927, Chicago’s oldest professional design organization, promoting high standards and focus on the art and craft of typography, design, and visual communication. Fontstand, a typeface discovery tool, partnered with STA to curate a new lecture series program to bring inspirational type designers to Chicago.

The first in the series is James Edmondson of OH no Type Foundry, a chill, San Francisco-based type designer that reinvents expressive under-appreciated genres of type design. Save the date, Tuesday October 24, 6pm, at Leo Burnett. Get your tickets here. As a bonus, James will conduct a Type & Lettering Crit the following night. Don't miss this amazing opportunity.

I think these show how the importance of a good logo's font face increases proportionally with the simplicity of a logo. Of course, the simpler the logo, the more the font face factors in to what the viewer judges your brand by.